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4 Critical Insights for Omnichannel Retail Marketing
Omni Channel Marketing
4 Critical Insights for Omnichannel Retail Marketing
23 November 2022 5 minutes
You may think that you use omnichannel marketing - but are you really?...
Engagement Factory celebrates their 1-year milestone with Blend360!
Blend360
Engagement Factory celebrates their 1-year milestone with Blend360!
4 July 2022 1 minutes
Engagement Factory is celebrating the anniversary of its incorporation into global data science and talent solutions company, Blend360. As a customer-centric engagement agency, Engagement Factory has enabled organizations of all sizes to boost their revenue through digital marketing. The merger with Blend360 has served to empower their initiatives further with greater access to data-science and analytical resources....
The benefits of an Account-Based Marketing strategy
Account-Based Marketing
The benefits of an Account-Based Marketing strategy
24 June 2022 3 minutes
Finding blue-chip accounts that can be converted into a loyal customer base can be hard. They often have complicated buying processes, and multiple checks and balances to satisfy, and can scrutinize who they do business with based on their value. And, for many companies, it’s often that one blue-chip account that can make the difference between a profitable, smooth-running operation and one that is just breaking even. Historically, an account-based marketing (ABM) strategy is what has been used to target and land these accounts. In this blog, we’ll explore this concept further along with five steps to get you started....
How can we see it coming?
Consumer Sentiment
How can we see it coming?
19 May 2022 3 minutes
3 lessons learned to improve your forecast accuracy on disrupting events Recently a lot of disruptive events, like the pandemic, have occurred which many of us, myself included, didn’t see coming. The cost of doing business shows a strong increase driven by the higher energy - and raw material -prices. Despite their advanced business intelligence, many businesses weren’t prepared, and are now facing unexpected challenges to overcome. Instead of asking ourselves “Why didn’t we see it coming?”, I would like us to challenge ourselves with the question of “How can we see it coming?”....
The New Measurement.
Digital Marketing
The New Measurement.
9 May 2022 2 minutes
In my 20+ years of experience in the market measurement industry, most of the developments that I’ve seen have gone towards improving coverage and developing powerful analysis and visualization tools. Methodology has seldom changed and, today, similar algorithms are being used as they were two decades ago. Suppliers have often gone into an aggressive/defensive mode putting great strain on prices. At the same time, retailers have kept on seeking ways to increase the income from their data. This situation has consistently narrowed the margins and has damaged the level of service that clients receive. Regardless, the one element that hasn’t changed throughout the years is the need for businesses to translate the data into insights, decisions and actions....
Introducing Our All-Star Program
All-Star
Introducing Our All-Star Program
18 March 2022 2 minutes
We’ve all heard the joke a million times: “Entry level job, 5 years’ experience is a must.” However absurd the notion may be, there is a grain of truth. Companies today operate within a highly competitive business environment. They ultilise sophisticated, expensive, and complicated technology to achieve their goals and make ends meet. The reality is, they can’t afford to bring in a new hire who requires extensive training and guidance from another member - who has to neglect their own responsibilities. On the other hand, graduates looking to launch their careers are constantly denied the opportunity to do so, being stuck with the dilemma of being unable to gain the experience required for their first job - which requires experience....

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