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Customer Personas give your marketing the human touch
Concepts & creative
Customer Personas give your marketing the human touch
22 September 2020 2 minutes
Customer Personas give your marketing the human touch. Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they need and how they make decisions about your product. So how can you obtain...
How to collaborate in a crisis.
Concepts & creative
How to collaborate in a crisis.
12 May 2020 4 minutes
How to collaborate in a crisis. Let’s kick off with an ancient Chinese proverb… ‘When the winds of change blow, some people build walls and others build windmills’ In our last article we discussed why marketing innovation is more important than ever during the Covid-19 crisis. Now it’s time for us to turn thoughts into action and learn how to build windmills together! Marketing innovation is a collaborative exercise. To empathise, define a problem and design a solution it’...
Why marketing innovation is important right now.
Concepts & creative
Why marketing innovation is important right now.
8 April 2020 4 minutes
Why marketing innovation is important right now. Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbours, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, a will to survive and thrive driving progress that separates us from t...
It’s time to strengthen your focus on digital marketing.
Concepts & creative
It’s time to strengthen your focus on digital marketing.
18 March 2020 1 minutes
It’s time to strengthen your focus on digital marketing. With the widespread travel restrictions, schools closed and people working from home, consumer buying patterns are changing rapidly and B2B buying will be totally different. Your marketing machine needs to adopt to this new reality.  Because of reduced face to face meetings, B2B and service industries will focus more on digital marketing to meet their revenue targets. The major advantage of digital marketing, b...
Dynamo – making the impossible, possible!
Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 1 minutes
Dynamo – making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from...
The 3 Fundamentals for Engagement Marketing
Content marketing
The 3 Fundamentals for Engagement Marketing
26 February 2020 5 minutes
The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...

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