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Improving CX with revenue enablement
Customer behaviour
Improving CX with revenue enablement
18 January 2022 4 minutes
Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation....
4 Common Misconceptions and Solutions for Data-Driven Marketing
Data & analysis
4 Common Misconceptions and Solutions for Data-Driven Marketing
16 November 2021 4 minutes
Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they’re interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience....
Get smart with your MarTech
conversions
Get smart with your MarTech
7 October 2021 5 minutes
Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working.  This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack....
What You Need to Know About Apple’s iOs 15 Update
Apple Update
What You Need to Know About Apple’s iOs 15 Update
23 August 2021 5 minutes
Apple has sparked a lot of interest in the email marketing industry with the introduction of Mail Privacy Protection,which was revealed at the Worldwide Developer Conference. It will have a major influence on digital advertising. The Mail app will be altered as a result of this feature, which will limit the usage of tracking pixels and hide users' IP addresses. Apple has stated that incoming email would be subject to further limitations in the latest versions of their iOS and macOS operating systems....
You don't need Digital Transformation - Prove us wrong
Digital Marketing
You don't need Digital Transformation - Prove us wrong
4 August 2021 4 minutes
Digital transformation - it’s the digital marketing buzzword of the 2020s and hailed as the future for companies across industries, nations, and sizes. But what if I were to tell you that you don’t always need digital transformation and that, in fact, it could prove to be a liability to your organisation rather than an asset?...
Blend360 acquires Engagement Factory
News
Blend360 acquires Engagement Factory
16 July 2021 2 minutes
BLEND360 , a leading provider of services in data science and talent solutions, announced its acquisition of Engagement Factory, one of EMEA’s fastest growing digital transformation consultancy’s headquartered in Eindhoven, Netherlands. This acquisition is designed to expand upon BLEND360’s global technology and analytics offering and to meet the international needs of its client base....

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