The benefits of an Account-Based Marketing strategy
24 June 2022
Finding blue-chip accounts that can be converted into a loyal customer base can be hard. They often have complicated buying processes, and multiple checks and balances to satisfy, and can scrutinize who they do business with based on their value. And, for many companies, it’s often that one blue-chip account that can make the difference between a profitable, smooth-running operation and one that is just breaking even. Historically, an account-based marketing (ABM) strategy is what has been used to target and land these accounts. In this blog, we’ll explore this concept further along with five steps to get you started....
How can we see it coming?
19 May 2022
3 lessons learned to improve your forecast accuracy on disrupting events Recently a lot of disruptive events, like the pandemic, have occurred which many of us, myself included, didn’t see coming. The cost of doing business shows a strong increase driven by the higher energy - and raw material -prices. Despite their advanced business intelligence, many businesses weren’t prepared, and are now facing unexpected challenges to overcome. Instead of asking ourselves “Why didn’t we see it coming?”, I would like us to challenge ourselves with the question of “How can we see it coming?”....
The New Measurement.
9 May 2022
In my 20+ years of experience in the market measurement industry, most of the developments that I’ve seen have gone towards improving coverage and developing powerful analysis and visualization tools. Methodology has seldom changed and, today, similar algorithms are being used as they were two decades ago. Suppliers have often gone into an aggressive/defensive mode putting great strain on prices. At the same time, retailers have kept on seeking ways to increase the income from their data. This situation has consistently narrowed the margins and has damaged the level of service that clients receive. Regardless, the one element that hasn’t changed throughout the years is the need for businesses to translate the data into insights, decisions and actions....
Introducing Our All-Star Program
18 March 2022
We’ve all heard the joke a million times: “Entry level job, 5 years’ experience is a must.” However absurd the notion may be, there is a grain of truth. Companies today operate within a highly competitive business environment. They ultilise sophisticated, expensive, and complicated technology to achieve their goals and make ends meet. The reality is, they can’t afford to bring in a new hire who requires extensive training and guidance from another member - who has to neglect their own responsibilities. On the other hand, graduates looking to launch their careers are constantly denied the opportunity to do so, being stuck with the dilemma of being unable to gain the experience required for their first job - which requires experience....
Growth Hacking for Paid Social Media Campaigns
8 February 2022
Social media has become a staple of running a modern business. Without a social media presence, you effectively lose the ability to give your business a voice, cutting off a communication channel and the vast engagement potential it represents. However, we know that setting up a working social media presence is not easy, which is why paid media and adverts on these platforms are essential. This paid media is only as successful as the effort you put into them - which is why we’re going to discuss how you can get the most out of paid media by following a simple, 4-step, process in this blog....
Improving CX with revenue enablement
18 January 2022
Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation....
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