Blog.

SaaS growth is no longer a funnel – it’s a flywheel. The flywheel consists of setting people up, activating them, engaging them and referring them to restart the entire process. As a business grows, it becomes harder and at the same time more critical to adopt processes that keep the company working towards the same goals; if one area breaks – it can quickly get in the way of the effectiveness of the rest. This is where Revenue Operations, or RevOps, comes in....

As a marketer, do you need a CDP? Meet the author Stuart Ormiston is technologist with a background in Computer Science and Information systems. For his entire career, he has been supporting customers in enhancing their businesses using technology solutions like MAP, CRM and CDP. He is interested in CX, data, artificial intelligence, and crypto. As the marketing team manager tasked with designing a campaign for the next product launch, you may be feeling overwhelmed. With a looming deadline and the need for inspiration, you have five to ten excel sheets with client insights from different platforms open on your computer. The manual segmentation ahead of you may be daunting, but with a little effort and focus, you can create a successful campaign....

Meet the author Stuart Ormiston is technologist with a background in Computer Science and Information systems. For his entire career, he has been supporting customers in enhancing their businesses using technology solutions like MAP, CRM and CDP . He is interested in CX, data, artificial intelligence, and crypto....

Meet the author Henri is a Data Science master with over 20 years of management experience from Nielsen. He specialises in Revenue Growth Management (RGM) Pricing, Promotions and Assortment. He has a deep understanding of the challenges modern businesses face today. His pragmatic approach to problem solving and clear vision on impactful results enable him to help businesses of all sizes find success through data....

Meet the author Joeri van den Broek is energized by translating big data analytics into decision ready insights. He has more than 10 years of experience in driving category and brand revenue in both agency and manufacturing side. He has been involved in multiple projects helping clients develop their RGM capabilities....

Meet the author Rob is a seasoned RGM expert with 15+ years of experience in analytics, strategy and embedding. Before joining EF, a Blend360 company, Rob has headed up pricing strategy in companies such as Unilever and Precima, where he was the lead in developing 7EVEN for Jumbo....