Improving CX with revenue enablement
Customer behaviour
Improving CX with revenue enablement
18 January 2022 4 minutes
Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation....
4 Common Misconceptions and Solutions for Data-Driven Marketing
Data & analysis
4 Common Misconceptions and Solutions for Data-Driven Marketing
16 November 2021 4 minutes
Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they’re interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience....
Get smart with your MarTech
Get smart with your MarTech
7 October 2021 5 minutes
Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working.  This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack....

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