--- title: "Blog: customer experience from A to Z | Engagement Factory | Marketing Automation" description: Marketing Automation | Our customer experience specialists share exclusive insights to inform and inspire you about all the ins and outs surrounding customer experience. --- # Blog. ##### Categories [![Get smart with your MarTech](https://www.engagementfactory.com/hubfs/EF-MarTech-Blog-Content-Image01_600x340@3x.jpg) conversions ##### Get smart with your MarTech 7 October 2021 5 minutes Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working. This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack.... ](https://www.engagementfactory.com/en/blog/get-smart-with-your-martech?hsLang=en) [1](https://www.engagementfactory.com/en/blog/tag/marketing-automation/page/1) Search… ### Categories - [Account-Based Marketing (1)](https://www.engagementfactory.com/en/blog/tag/account-based-marketing) - [All-Star (1)](https://www.engagementfactory.com/en/blog/tag/all-star) - [All-Star Program (1)](https://www.engagementfactory.com/en/blog/tag/all-star-program) - [Apple Update (1)](https://www.engagementfactory.com/en/blog/tag/apple-update) - [Assortment Planning (1)](https://www.engagementfactory.com/en/blog/tag/assortment-planning) - [Blend360 (1)](https://www.engagementfactory.com/en/blog/tag/blend360) - [Concepts & creative (10)](https://www.engagementfactory.com/en/blog/tag/concepts-creative) - [Consumer Sentiment (1)](https://www.engagementfactory.com/en/blog/tag/consumer-sentiment) - [Content marketing (10)](https://www.engagementfactory.com/en/blog/tag/content-marketing) - [conversions (1)](https://www.engagementfactory.com/en/blog/tag/conversions) - [Crisis (1)](https://www.engagementfactory.com/en/blog/tag/crisis) - [Customer behaviour (4)](https://www.engagementfactory.com/en/blog/tag/customer-behaviour) - [Customer Centric (1)](https://www.engagementfactory.com/en/blog/tag/customer-centric) - [Customer Journey (1)](https://www.engagementfactory.com/en/blog/tag/customer-journey) - [Data & analysis (9)](https://www.engagementfactory.com/en/blog/tag/data-analysis) - [Data Marketing (3)](https://www.engagementfactory.com/en/blog/tag/data-marketing) - [Datascience (2)](https://www.engagementfactory.com/en/blog/tag/datascience) - [Digital (1)](https://www.engagementfactory.com/en/blog/tag/digital) - [Digital Marketing (4)](https://www.engagementfactory.com/en/blog/tag/digital-marketing) - [Digital Tools (6)](https://www.engagementfactory.com/en/blog/tag/digital-tools) - [Digital Transformation (1)](https://www.engagementfactory.com/en/blog/tag/digital-transformation) - [Email Marketing (1)](https://www.engagementfactory.com/en/blog/tag/email-marketing) - [Forcasting (1)](https://www.engagementfactory.com/en/blog/tag/forcasting) - [Forecasting Model (1)](https://www.engagementfactory.com/en/blog/tag/forecasting-model) - [Graduate (1)](https://www.engagementfactory.com/en/blog/tag/graduate) - [Mail Privacy Protection (1)](https://www.engagementfactory.com/en/blog/tag/mail-privacy-protection) - [Marketing (2)](https://www.engagementfactory.com/en/blog/tag/marketing) - [Marketing Automation (1)](https://www.engagementfactory.com/en/blog/tag/marketing-automation) - [Marketing Innovation digital (2)](https://www.engagementfactory.com/en/blog/tag/marketing-innovation-digital) - [Marketing Strategy (2)](https://www.engagementfactory.com/en/blog/tag/marketing-strategy) - [Marketing Tech Stack (1)](https://www.engagementfactory.com/en/blog/tag/marketing-tech-stack) - [Marketing Tools (1)](https://www.engagementfactory.com/en/blog/tag/marketing-tools) - [measurement (1)](https://www.engagementfactory.com/en/blog/tag/measurement) - [measurements (1)](https://www.engagementfactory.com/en/blog/tag/measurements) - [media measurement (1)](https://www.engagementfactory.com/en/blog/tag/media-measurement) - [new measurement (1)](https://www.engagementfactory.com/en/blog/tag/new-measurement) - [News (9)](https://www.engagementfactory.com/en/blog/tag/news) - [Omni Channel Marketing (1)](https://www.engagementfactory.com/en/blog/tag/omni-channel-marketing) - [Organisation (8)](https://www.engagementfactory.com/en/blog/tag/organisation) - [Paid Ads (1)](https://www.engagementfactory.com/en/blog/tag/paid-ads) - [Paid Campaigns (1)](https://www.engagementfactory.com/en/blog/tag/paid-campaigns) - [Paid Social (1)](https://www.engagementfactory.com/en/blog/tag/paid-social) - [Paid Social Media Campaigns (1)](https://www.engagementfactory.com/en/blog/tag/paid-social-media-campaigns) - [performance (3)](https://www.engagementfactory.com/en/blog/tag/performance) - [Relationship (1)](https://www.engagementfactory.com/en/blog/tag/relationship) - [Revenue Growth Management (3)](https://www.engagementfactory.com/en/blog/tag/revenue-growth-management) - [Sentiment Measurement (1)](https://www.engagementfactory.com/en/blog/tag/sentiment-measurement) - [strategic marketing (1)](https://www.engagementfactory.com/en/blog/tag/strategic-marketing) - [Strategy (18)](https://www.engagementfactory.com/en/blog/tag/strategy) - [Sustainability (1)](https://www.engagementfactory.com/en/blog/tag/sustainability) Search… ## Recommended for you. ##### [![Engagement Factory further expands partner network with Marketo.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/marketo-partnership_768x432@2x.jpg) Engagement Factory further expands partner network with Marketo. 27 February 2019](https://www.engagementfactory.com/en/blog/engagement-factory-further-expands-partner-network-with-marketo?hsLang=en) ##### [![Why marketing innovation is important right now.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/blog-image_768x432@2x.jpg) Why marketing innovation is important right now. 8 April 2020](https://www.engagementfactory.com/en/blog/why-marketing-innovation-is-important-right-now?hsLang=en) ##### [![Always-on campaigns & the art of TLC.](https://www.engagementfactory.com/hubfs/Imported_Blog_Media/always-on-campaigns-blog_768x432.jpg) Always-on campaigns & the art of TLC. 4 November 2020](https://www.engagementfactory.com/en/blog/always-on-campaigns-the-art-of-tlc?hsLang=en) ##### [![The Top 5 CX trends in 2023](https://www.engagementfactory.com/hubfs/5CX_Blog_Header.png) The Top 5 CX trends in 2023 13 April 2023](https://www.engagementfactory.com/en/blog/top-5-cx-trends?hsLang=en) #### Don’t miss out on the latest customer experience intel. 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