Engagement Factory further expands partner network with Marketo.
27 February 2019
Engagement Factory further expands partner network with Marketo. Engagement Factory is very proud to announce an exciting collaboration with Marketo, an Adobe company. With this renowned name and others like Oracle, Showpad and Movable Ink, Engagement Factory is growing an extended partner network to assist clients in delivering customer-centric, omnichannel communications across the entire customer journey. ...
Data & analysis
Programmatic marketing – beyond the numbers.
10 January 2019
Programmatic marketing – beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi...
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
21 December 2018
May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...
The monster in the closet called marketing automation.
31 October 2018
The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think… Change is always challenging, and...
Meet your biggest competitor: status quo.
20 September 2018
Meet your biggest competitor: status quo. The end goal of marketing and sales is generating business. Ideally, not just qualified leads or even sales-opportunities, but signed contracts. Turning leads into deals is a matter of switching 2 letters, if you’re playing Scrabble. However, in real-life there’s much more to it! Especially if you are unaware of your biggest competitor: status quo. According to The Sales Benchmark Index, 58 percent of deals in the sales pipeline end in ‘no...
10 key points to consider when transforming your customer experience.
31 July 2018
10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...
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