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Dynamo – making the impossible, possible!
Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 1 minutes
Dynamo – making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from...
The 3 Fundamentals for Engagement Marketing
Content marketing
The 3 Fundamentals for Engagement Marketing
26 February 2020 5 minutes
The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...
Marketing Automation in Southern Africa – a software or strategy?
Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 1 minutes
Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...
5 tips for the ultimate customer experience.
Strategy
5 tips for the ultimate customer experience.
4 November 2019 4 minutes
5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes, customer experience is a choice that you, the marketer, must make. And with these five tips, an Amazon-level user experience is within your reach....
5 tips for the ultimate customer experience.
Strategy
5 tips for the ultimate customer experience.
4 November 2019 4 minutes
5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes,...
Showpad chooses Engagement Factory to drive success for mutual customers.
News
Showpad chooses Engagement Factory to drive success for mutual customers.
10 October 2019 1 minutes
Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers...

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