Blog.

Meet the author Henri is a Data Science master with over 20 years of management experience from Nielsen. He specialises in Revenue Growth Management (RGM) Pricing, Promotions and Assortment. He has a deep understanding of the challenges modern businesses face today. His pragmatic approach to problem solving and clear vision on impactful results enable him to help businesses of all sizes find success through data....

Meet the author Joeri van den Broek is energized by translating big data analytics into decision ready insights. He has more than 10 years of experience in driving category and brand revenue in both agency and manufacturing side. He has been involved in multiple projects helping clients develop their RGM capabilities....

3 lessons learned to improve your forecast accuracy on disrupting events Recently a lot of disruptive events, like the pandemic, have occurred which many of us, myself included, didn’t see coming. The cost of doing business shows a strong increase driven by the higher energy - and raw material -prices. Despite their advanced business intelligence, many businesses weren’t prepared, and are now facing unexpected challenges to overcome. Instead of asking ourselves “Why didn’t we see it coming?”, I would like us to challenge ourselves with the question of “How can we see it coming?”....

Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they’re interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience....

Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working. This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack....

No one cares about your marketing. It’s 2021, and things are changing. Cars are starting to drive themselves, augmented reality is introducing innovation – as well as Pokemon – into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you that the way we talk about, market and promote our businesses is changing too. Here’s the bitter truth – no one cares about your marketing. The evidence for this...