Blog.

In my 20+ years of experience in the market measurement industry, most of the developments that I’ve seen have gone towards improving coverage and developing powerful analysis and visualization tools. Methodology has seldom changed and, today, similar algorithms are being used as they were two decades ago. Suppliers have often gone into an aggressive/defensive mode putting great strain on prices. At the same time, retailers have kept on seeking ways to increase the income from their data. This situation has consistently narrowed the margins and has damaged the level of service that clients receive. Regardless, the one element that hasn’t changed throughout the years is the need for businesses to translate the data into insights, decisions and actions....