Blog.

Social media has become a staple of running a modern business. Without a social media presence, you effectively lose the ability to give your business a voice, cutting off a communication channel and the vast engagement potential it represents. However, we know that setting up a working social media presence is not easy, which is why paid media and adverts on these platforms are essential. This paid media is only as successful as the effort you put into them - which is why we’re going to discuss how you can get the most out of paid media by following a simple, 4-step, process in this blog....

Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation....

Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they’re interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience....

Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working. This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack....

Apple has sparked a lot of interest in the email marketing industry with the introduction of Mail Privacy Protection,which was revealed at the Worldwide Developer Conference. It will have a major influence on digital advertising. The Mail app will be altered as a result of this feature, which will limit the usage of tracking pixels and hide users' IP addresses. Apple has stated that incoming email would be subject to further limitations in the latest versions of their iOS and macOS operating systems....

Digital transformation - it’s the digital marketing buzzword of the 2020s and hailed as the future for companies across industries, nations, and sizes. But what if I were to tell you that you don’t always need digital transformation and that, in fact, it could prove to be a liability to your organisation rather than an asset?...