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Marketing Automation in Southern Africa – a software or strategy?
Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 1 minutes
Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...
5 tips for the ultimate customer experience.
Strategy
5 tips for the ultimate customer experience.
4 November 2019 4 minutes
5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes, customer experience is a choice that you, the marketer, must make. And with these five tips, an Amazon-level user experience is within your reach....
5 tips for the ultimate customer experience.
Strategy
5 tips for the ultimate customer experience.
4 November 2019 4 minutes
5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes,...
Showpad chooses Engagement Factory to drive success for mutual customers.
News
Showpad chooses Engagement Factory to drive success for mutual customers.
10 October 2019 1 minutes
Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers...
Engagement Factory reports 10 new clients in Q2.
News
Engagement Factory reports 10 new clients in Q2.
26 September 2019 1 minutes
Engagement Factory reports 10 new clients in Q2. Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth. Engagement Factory, a global leading customer engagement agency reported that its business surged in Q2, with the firm adding a record 10 new companies to its already impressive client portfolio. The client additions range from diverse global locations and verticals, including entertainment (Dubai), airlines (Norw...
Engagement Factory refreshes their brand.
News
Engagement Factory refreshes their brand.
28 August 2019 1 minutes
Engagement Factory refreshes their brand. At the beginning of this year, the Engagement Factory team and I convened in the caffeine charged meeting room, (we drink a lot of coffee) – as we discussed our ambitions for the year ahead. We did a lot of internal reflection – had open and honest conversations about who we are as a company- and someone in the room definitely suggested it was time to swop the dusty dinner jacket for a more up-to-date one. Fast forward a few months and he...

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