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Do you need a Customer Data Platform?
Customer behaviour
Do you need a Customer Data Platform?
11 January 2023 2 minutes
Meet the author Stuart Ormiston is technologist with a background in Computer Science and Information systems. For his entire career, he has been supporting customers in enhancing their businesses using technology solutions like MAP, CRM and CDP . He is interested in CX, data, artificial intelligence, and crypto. ...
Considerations in today’s market for building the optimal assortment
Assortment Planning
Considerations in today’s market for building the optimal assortment
5 January 2023 3 minutes
Meet the author Henri is a Data Science master with over 20 years of management experience from Nielsen. He specialises in Revenue Growth Management (RGM) Pricing, Promotions and Assortment. He has a deep understanding of the challenges modern businesses face today. His pragmatic approach to problem solving and clear vision on impactful results enable him to help businesses of all sizes find success through data.       ...
Understanding the Essential role of Data to enable Revenue Growth Management
Customer behaviour
Understanding the Essential role of Data to enable Revenue Growth Management
19 December 2022 2 minutes
Meet the author Joeri van den Broek is energized by translating big data analytics into decision ready insights. He has more than 10 years of experience in driving category and brand revenue in both agency and manufacturing side. He has been involved in multiple projects helping clients develop their RGM capabilities.      ...
Improving CX with revenue enablement
Customer behaviour
Improving CX with revenue enablement
18 January 2022 4 minutes
Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation....

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