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Why Marketing Automation is a critical enabler for Digital Transformation.
Organisation
Why Marketing Automation is a critical enabler for Digital Transformation.
5 March 2021 4 minutes
Why Marketing Automation is a critical enabler for Digital Transformation. When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology’s surrounding elements. A year later, we find that organisations have made little progress in business maturity or adoption level. This is because digital transformation is much more than merely buying IT tools and h...
5 Demand Generation Trends For More Customers.
Organisation
5 Demand Generation Trends For More Customers.
25 November 2020 3 minutes
5 Demand Generation Trends For More Customers. Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it’s easy to get swept away by definitions. Sometimes, these words are even used inter-changeably adding more and more confusion to the concept. Demand generation is one of those terms. There is so much confusion surrounding such a powerful concept that marketers often miss out...
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
Organisation
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
21 December 2018 2 minutes
May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...
10 key points to consider when transforming your customer experience.
Organisation
10 key points to consider when transforming your customer experience.
31 July 2018 3 minutes
10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...
Resolving the classic battle between Sales & Marketing.
Organisation
Resolving the classic battle between Sales & Marketing.
30 March 2016 2 minutes
Resolving the classic battle between Sales & Marketing. As a customer engagement agency, everyday we encounter companies making their first steps into the world of customer experience. We mainly support specialists, from Marketing and IT departments, who are looking for a solution that generates high quality leads from their successful marketing activities.  It was often revealed that Sales would frequently complain about Marketing only delivering cold leads, due to a lack...
Lead scoring isn’t magic, it’s real and it works.
Organisation
Lead scoring isn’t magic, it’s real and it works.
9 March 2016 3 minutes
Lead scoring isn’t magic, it’s real and it works. As we sat at a project closure meeting last week. I was delighted to hear the words “It works!” in reference to the lead scoring and lead management process that we helped put in place at a customer. Even more interesting was that the smiley face came from a pre-sales person, tasked with the first qualification of leads coming out of their marketing automation system. His enthusiasm came mainly from having seen how a lead that oth...

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