Blog.

Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working. This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack....