Blog.

Why marketing innovation is important right now. Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbours, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, a will to survive and thrive driving progress that separates us from t...

It’s time to strengthen your focus on digital marketing. With the widespread travel restrictions, schools closed and people working from home, consumer buying patterns are changing rapidly and B2B buying will be totally different. Your marketing machine needs to adopt to this new reality. Because of reduced face to face meetings, B2B and service industries will focus more on digital marketing to meet their revenue targets. The major advantage of digital marketing, b...

Dynamo – making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from...

The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...

Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...

5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes, customer experience is a choice that you, the marketer, must make. And with these five tips, an Amazon-level user experience is within your reach....