Blog.

May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...

The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think… Change is always challenging, and...

Meet your biggest competitor: status quo. The end goal of marketing and sales is generating business. Ideally, not just qualified leads or even sales-opportunities, but signed contracts. Turning leads into deals is a matter of switching 2 letters, if you’re playing Scrabble. However, in real-life there’s much more to it! Especially if you are unaware of your biggest competitor: status quo. According to The Sales Benchmark Index, 58 percent of deals in the sales pipeline end in ‘no...

10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...

How to convince management to invest in buyer personas. With 49% of B2B buyers stating they now rely more on content to research and make purchase decisions compared to 2017. Creating relevant, high quality content and delivering it to the right person, at the right time and in the correct way, is more important than ever before. To create powerful content that will perform, knowing exactly who your audience is and how they behave in their buyer journey is essential. While...

Resolving the classic battle between Sales & Marketing. As a customer engagement agency, everyday we encounter companies making their first steps into the world of customer experience. We mainly support specialists, from Marketing and IT departments, who are looking for a solution that generates high quality leads from their successful marketing activities. It was often revealed that Sales would frequently complain about Marketing only delivering cold leads, due to a lack...