Blog.

5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes,...

Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond. “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers...

Engagement Factory reports 10 new clients in Q2. Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth. Engagement Factory, a global leading customer engagement agency reported that its business surged in Q2, with the firm adding a record 10 new companies to its already impressive client portfolio. The client additions range from diverse global locations and verticals, including entertainment (Dubai), airlines (Norw...

Engagement Factory refreshes their brand. At the beginning of this year, the Engagement Factory team and I convened in the caffeine charged meeting room, (we drink a lot of coffee) – as we discussed our ambitions for the year ahead. We did a lot of internal reflection – had open and honest conversations about who we are as a company- and someone in the room definitely suggested it was time to swop the dusty dinner jacket for a more up-to-date one. Fast forward a few months and he...

Engagement Factory further expands partner network with Marketo. Engagement Factory is very proud to announce an exciting collaboration with Marketo, an Adobe company. With this renowned name and others like Oracle, Showpad and Movable Ink, Engagement Factory is growing an extended partner network to assist clients in delivering customer-centric, omnichannel communications across the entire customer journey....

Programmatic marketing – beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi...