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As a marketer, do you need a CDP?
Digital Tools
As a marketer, do you need a CDP?
2 February 2023 3 minutes
As a marketer, do you need a CDP? Meet the author Stuart Ormiston is technologist with a background in Computer Science and Information systems. For his entire career, he has been supporting customers in enhancing their businesses using technology solutions like MAP, CRM and CDP. He is interested in CX, data, artificial intelligence, and crypto.  As the marketing team manager tasked with designing a campaign for the next product launch, you may be feeling overwhelmed. With a looming deadline and the need for inspiration, you have five to ten excel sheets with client insights from different platforms open on your computer. The manual segmentation ahead of you may be daunting, but with a little effort and focus, you can create a successful campaign....
You don't need Digital Transformation - Prove us wrong
Digital Marketing
You don't need Digital Transformation - Prove us wrong
4 August 2021 4 minutes
Digital transformation - it’s the digital marketing buzzword of the 2020s and hailed as the future for companies across industries, nations, and sizes. But what if I were to tell you that you don’t always need digital transformation and that, in fact, it could prove to be a liability to your organisation rather than an asset?...
Dynamo – making the impossible, possible!
Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 1 minutes
Dynamo – making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from...
Marketing Automation in Southern Africa – a software or strategy?
Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 1 minutes
Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...
Showpad chooses Engagement Factory to drive success for mutual customers.
News
Showpad chooses Engagement Factory to drive success for mutual customers.
10 October 2019 1 minutes
Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers...
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
Organisation
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
21 December 2018 1 minutes
May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...

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