Concepts & creative
Customer Personas give your marketing the human touch
22 September 2020
Customer Personas give your marketing the human touch. Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they need and how they make decisions about your product. So how can you obtain...