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The New Measurement.
Digital Marketing
The New Measurement.
9 May 2022 2 minutes
In my 20+ years of experience in the market measurement industry, most of the developments that I’ve seen have gone towards improving coverage and developing powerful analysis and visualization tools. Methodology has seldom changed and, today, similar algorithms are being used as they were two decades ago. Suppliers have often gone into an aggressive/defensive mode putting great strain on prices. At the same time, retailers have kept on seeking ways to increase the income from their data. This situation has consistently narrowed the margins and has damaged the level of service that clients receive. Regardless, the one element that hasn’t changed throughout the years is the need for businesses to translate the data into insights, decisions and actions....
Introducing Our All-Star Program
All-Star
Introducing Our All-Star Program
18 March 2022 2 minutes
We’ve all heard the joke a million times: “Entry level job, 5 years’ experience is a must.” However absurd the notion may be, there is a grain of truth. Companies today operate within a highly competitive business environment. They ultilise sophisticated, expensive, and complicated technology to achieve their goals and make ends meet. The reality is, they can’t afford to bring in a new hire who requires extensive training and guidance from another member - who has to neglect their own responsibilities. On the other hand, graduates looking to launch their careers are constantly denied the opportunity to do so, being stuck with the dilemma of being unable to gain the experience required for their first job - which requires experience....
Improving CX with revenue enablement
Customer behaviour
Improving CX with revenue enablement
18 January 2022 4 minutes
Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation....
4 Common Misconceptions and Solutions for Data-Driven Marketing
Data & analysis
4 Common Misconceptions and Solutions for Data-Driven Marketing
16 November 2021 4 minutes
Marketers today have a wealth of information available at their fingertips. We can know where our leads come from, what they’re interested in and what influences their buying process. However, quantity does not always equal quality. With how marketing campaigns have become so reliant upon data-driven strategies, we wanted to offer some tips and tricks for data-driven marketing based on our experience....
Get smart with your MarTech
conversions
Get smart with your MarTech
7 October 2021 5 minutes
Not every car can travel the same roads effectively. The same is true for investing in marketing technology. Marketing technology has become a critical asset for marketers, but you shouldn’t just buy the first shiny tool you see. You have to purchase technology that adds value to your particular needs as a business. It may sound like common sense, but it’s the reason why 7 out of 10 companies fail at digital transformation, and only a mere 16% of business executives state their transformation efforts are working.  This blog post will help you make better choices for your marketing technology investments. We will explain what MarTech is, how the game has changed recently and what your approach should be when looking to add to your MarTech stack....

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