--- title: "Blog: customer experience from A to Z | Engagement Factory | Data & analysis (2)" description: Data & analysis | Our customer experience specialists share exclusive insights to inform and inspire you about all the ins and outs surrounding customer experience. (2) --- # Blog. ##### Categories [![Dynamo – making the impossible, possible!](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/blog-dynamo_768x432@2x.jpg) Data & analysis ##### Dynamo – making the impossible, possible! 10 March 2020 1 minutes Dynamo – making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from... ](https://www.engagementfactory.com/en/blog/dynamo-making-the-impossible-possible?hsLang=en) [![The 3 Fundamentals for Engagement Marketing](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/fundamentals-engagement-management_768x432@2x.jpg) Content marketing ##### The 3 Fundamentals for Engagement Marketing 26 February 2020 5 minutes The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin... ](https://www.engagementfactory.com/en/blog/the-3-fundamentals-for-engagement-marketing?hsLang=en) [![Programmatic marketing – beyond the numbers.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/programmatic-marketing_768x432@2x.jpg) Data & analysis ##### Programmatic marketing – beyond the numbers. 10 January 2019 3 minutes Programmatic marketing – beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi... ](https://www.engagementfactory.com/en/blog/programmatic-marketing-beyond-the-numbers?hsLang=en) [1](https://www.engagementfactory.com/en/blog/tag/data-analysis/page/1) [2](https://www.engagementfactory.com/en/blog/tag/data-analysis/page/2) Search… ### Categories - [Account-Based Marketing (1)](https://www.engagementfactory.com/en/blog/tag/account-based-marketing) - [All-Star (1)](https://www.engagementfactory.com/en/blog/tag/all-star) - [All-Star Program (1)](https://www.engagementfactory.com/en/blog/tag/all-star-program) - [Apple Update (1)](https://www.engagementfactory.com/en/blog/tag/apple-update) - [Assortment Planning (1)](https://www.engagementfactory.com/en/blog/tag/assortment-planning) - [Blend360 (1)](https://www.engagementfactory.com/en/blog/tag/blend360) - [Concepts & creative (10)](https://www.engagementfactory.com/en/blog/tag/concepts-creative) - [Consumer Sentiment (1)](https://www.engagementfactory.com/en/blog/tag/consumer-sentiment) - [Content marketing (10)](https://www.engagementfactory.com/en/blog/tag/content-marketing) - [conversions (1)](https://www.engagementfactory.com/en/blog/tag/conversions) - [Crisis (1)](https://www.engagementfactory.com/en/blog/tag/crisis) - [Customer behaviour (4)](https://www.engagementfactory.com/en/blog/tag/customer-behaviour) - [Customer Centric (1)](https://www.engagementfactory.com/en/blog/tag/customer-centric) - [Customer Journey (1)](https://www.engagementfactory.com/en/blog/tag/customer-journey) - [Data & analysis (9)](https://www.engagementfactory.com/en/blog/tag/data-analysis) - [Data Marketing (3)](https://www.engagementfactory.com/en/blog/tag/data-marketing) - [Datascience (2)](https://www.engagementfactory.com/en/blog/tag/datascience) - [Digital (1)](https://www.engagementfactory.com/en/blog/tag/digital) - [Digital Marketing (4)](https://www.engagementfactory.com/en/blog/tag/digital-marketing) - [Digital Tools (6)](https://www.engagementfactory.com/en/blog/tag/digital-tools) - [Digital Transformation (1)](https://www.engagementfactory.com/en/blog/tag/digital-transformation) - [Email Marketing (1)](https://www.engagementfactory.com/en/blog/tag/email-marketing) - [Forcasting (1)](https://www.engagementfactory.com/en/blog/tag/forcasting) - [Forecasting Model (1)](https://www.engagementfactory.com/en/blog/tag/forecasting-model) - [Graduate (1)](https://www.engagementfactory.com/en/blog/tag/graduate) - [Mail Privacy Protection (1)](https://www.engagementfactory.com/en/blog/tag/mail-privacy-protection) - [Marketing (2)](https://www.engagementfactory.com/en/blog/tag/marketing) - [Marketing Automation (1)](https://www.engagementfactory.com/en/blog/tag/marketing-automation) - [Marketing Innovation digital (2)](https://www.engagementfactory.com/en/blog/tag/marketing-innovation-digital) - [Marketing Strategy (2)](https://www.engagementfactory.com/en/blog/tag/marketing-strategy) - [Marketing Tech Stack (1)](https://www.engagementfactory.com/en/blog/tag/marketing-tech-stack) - [Marketing Tools (1)](https://www.engagementfactory.com/en/blog/tag/marketing-tools) - [measurement (1)](https://www.engagementfactory.com/en/blog/tag/measurement) - [measurements (1)](https://www.engagementfactory.com/en/blog/tag/measurements) - [media measurement (1)](https://www.engagementfactory.com/en/blog/tag/media-measurement) - [new measurement (1)](https://www.engagementfactory.com/en/blog/tag/new-measurement) - [News (9)](https://www.engagementfactory.com/en/blog/tag/news) - [Omni Channel Marketing (1)](https://www.engagementfactory.com/en/blog/tag/omni-channel-marketing) - [Organisation (8)](https://www.engagementfactory.com/en/blog/tag/organisation) - [Paid Ads (1)](https://www.engagementfactory.com/en/blog/tag/paid-ads) - [Paid Campaigns (1)](https://www.engagementfactory.com/en/blog/tag/paid-campaigns) - [Paid Social (1)](https://www.engagementfactory.com/en/blog/tag/paid-social) - [Paid Social Media Campaigns (1)](https://www.engagementfactory.com/en/blog/tag/paid-social-media-campaigns) - [performance (3)](https://www.engagementfactory.com/en/blog/tag/performance) - [Relationship (1)](https://www.engagementfactory.com/en/blog/tag/relationship) - [Revenue Growth Management (3)](https://www.engagementfactory.com/en/blog/tag/revenue-growth-management) - [Sentiment Measurement (1)](https://www.engagementfactory.com/en/blog/tag/sentiment-measurement) - [strategic marketing (1)](https://www.engagementfactory.com/en/blog/tag/strategic-marketing) - [Strategy (18)](https://www.engagementfactory.com/en/blog/tag/strategy) - [Sustainability (1)](https://www.engagementfactory.com/en/blog/tag/sustainability) Search… ## Recommended for you. ##### [![Engagement Factory further expands partner network with Marketo.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/marketo-partnership_768x432@2x.jpg) Engagement Factory further expands partner network with Marketo. 27 February 2019](https://www.engagementfactory.com/en/blog/engagement-factory-further-expands-partner-network-with-marketo?hsLang=en) ##### [![Why marketing innovation is important right now.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/blog-image_768x432@2x.jpg) Why marketing innovation is important right now. 8 April 2020](https://www.engagementfactory.com/en/blog/why-marketing-innovation-is-important-right-now?hsLang=en) ##### [![Always-on campaigns & the art of TLC.](https://www.engagementfactory.com/hubfs/Imported_Blog_Media/always-on-campaigns-blog_768x432.jpg) Always-on campaigns & the art of TLC. 4 November 2020](https://www.engagementfactory.com/en/blog/always-on-campaigns-the-art-of-tlc?hsLang=en) ##### [![The Top 5 CX trends in 2023](https://www.engagementfactory.com/hubfs/5CX_Blog_Header.png) The Top 5 CX trends in 2023 13 April 2023](https://www.engagementfactory.com/en/blog/top-5-cx-trends?hsLang=en) #### Don’t miss out on the latest customer experience intel. 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