--- title: "Blog: customer experience from A to Z | Engagement Factory | Content marketing (2)" description: Content marketing | Our customer experience specialists share exclusive insights to inform and inspire you about all the ins and outs surrounding customer experience. (2) --- # Blog. ##### Categories [![The 3 Fundamentals for Engagement Marketing](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/fundamentals-engagement-management_768x432@2x.jpg) Content marketing ##### The 3 Fundamentals for Engagement Marketing 26 February 2020 5 minutes The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin... ](https://www.engagementfactory.com/en/blog/the-3-fundamentals-for-engagement-marketing?hsLang=en) [![Marketing Automation in Southern Africa – a software or strategy?](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/marketing-automation-south-africa_768x432@2x.jpg) Content marketing ##### Marketing Automation in Southern Africa – a software or strategy? 20 February 2020 1 minutes Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse... ](https://www.engagementfactory.com/en/blog/marketing-automation-in-southern-africa?hsLang=en) [![The monster in the closet called marketing automation.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/automation-monster_768x432@2x.jpg) Content marketing ##### The monster in the closet called marketing automation. 31 October 2018 4 minutes The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think… Change is always challenging, and... ](https://www.engagementfactory.com/en/blog/the-monster-in-the-closet-called-marketing-automation?hsLang=en) [![How to convince management to invest in buyer personas.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/buyer-personas_768x432@2x.jpg) Concepts & creative ##### How to convince management to invest in buyer personas. 12 May 2017 2 minutes How to convince management to invest in buyer personas. With 49% of B2B buyers stating they now rely more on content to research and make purchase decisions compared to 2017. Creating relevant, high quality content and delivering it to the right person, at the right time and in the correct way, is more important than ever before. To create powerful content that will perform, knowing exactly who your audience is and how they behave in their buyer journey is essential. While... ](https://www.engagementfactory.com/en/blog/how-to-convince-management-to-invest-in-buyer-personas?hsLang=en) [1](https://www.engagementfactory.com/en/blog/tag/content-marketing/page/1) [2](https://www.engagementfactory.com/en/blog/tag/content-marketing/page/2) Search… ### Categories - [Account-Based Marketing (1)](https://www.engagementfactory.com/en/blog/tag/account-based-marketing) - [All-Star (1)](https://www.engagementfactory.com/en/blog/tag/all-star) - [All-Star Program (1)](https://www.engagementfactory.com/en/blog/tag/all-star-program) - [Apple Update (1)](https://www.engagementfactory.com/en/blog/tag/apple-update) - [Assortment Planning (1)](https://www.engagementfactory.com/en/blog/tag/assortment-planning) - [Blend360 (1)](https://www.engagementfactory.com/en/blog/tag/blend360) - [Concepts & creative (10)](https://www.engagementfactory.com/en/blog/tag/concepts-creative) - [Consumer Sentiment (1)](https://www.engagementfactory.com/en/blog/tag/consumer-sentiment) - [Content marketing (10)](https://www.engagementfactory.com/en/blog/tag/content-marketing) - 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[Revenue Growth Management (3)](https://www.engagementfactory.com/en/blog/tag/revenue-growth-management) - [Sentiment Measurement (1)](https://www.engagementfactory.com/en/blog/tag/sentiment-measurement) - [strategic marketing (1)](https://www.engagementfactory.com/en/blog/tag/strategic-marketing) - [Strategy (18)](https://www.engagementfactory.com/en/blog/tag/strategy) - [Sustainability (1)](https://www.engagementfactory.com/en/blog/tag/sustainability) Search… ## Recommended for you. ##### [![Engagement Factory further expands partner network with Marketo.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/marketo-partnership_768x432@2x.jpg) Engagement Factory further expands partner network with Marketo. 27 February 2019](https://www.engagementfactory.com/en/blog/engagement-factory-further-expands-partner-network-with-marketo?hsLang=en) ##### [![Why marketing innovation is important right now.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/blog-image_768x432@2x.jpg) Why marketing innovation is important right now. 8 April 2020](https://www.engagementfactory.com/en/blog/why-marketing-innovation-is-important-right-now?hsLang=en) ##### [![Always-on campaigns & the art of TLC.](https://www.engagementfactory.com/hubfs/Imported_Blog_Media/always-on-campaigns-blog_768x432.jpg) Always-on campaigns & the art of TLC. 4 November 2020](https://www.engagementfactory.com/en/blog/always-on-campaigns-the-art-of-tlc?hsLang=en) ##### [![The Top 5 CX trends in 2023](https://www.engagementfactory.com/hubfs/5CX_Blog_Header.png) The Top 5 CX trends in 2023 13 April 2023](https://www.engagementfactory.com/en/blog/top-5-cx-trends?hsLang=en) #### Don’t miss out on the latest customer experience intel. 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