Jos Caelers

Engagement Factory is celebrating the anniversary of its incorporation into global data science and talent solutions company, Blend360. As a customer-centric engagement agency, Engagement Factory has enabled organizations of all sizes to boost their revenue through digital marketing. The merger with Blend360 has served to empower their initiatives further with greater access to data-science and analytical resources....

BLEND360 , a leading provider of services in data science and talent solutions, announced its acquisition of Engagement Factory, one of EMEA’s fastest growing digital transformation consultancy’s headquartered in Eindhoven, Netherlands. This acquisition is designed to expand upon BLEND360’s global technology and analytics offering and to meet the international needs of its client base....

No one cares about your marketing. It’s 2021, and things are changing. Cars are starting to drive themselves, augmented reality is introducing innovation – as well as Pokemon – into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you that the way we talk about, market and promote our businesses is changing too. Here’s the bitter truth – no one cares about your marketing. The evidence for this...

It’s time to strengthen your focus on digital marketing. With the widespread travel restrictions, schools closed and people working from home, consumer buying patterns are changing rapidly and B2B buying will be totally different. Your marketing machine needs to adopt to this new reality. Because of reduced face to face meetings, B2B and service industries will focus more on digital marketing to meet their revenue targets. The major advantage of digital marketing, b...

The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...

Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond. “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers...