Fred van Westerop

As we know one of the big hurdles in reaching the ultimate dream of hyper personalisation is the creation of content. It takes lots of time for marketing departments to create content for specific groups or people are they are balancing their activities in this area to define the most efficient degree of personalisation. Does more personalisation deliver more value or not, and where is that line?...

Marketing and sales teams both want to make money for the company, but they often have different ideas about how to do it. Unfortunately, when these two departments don't work well together, it can cause a lot of problems for the company. It's like watching a tug-of-war match where both sides are pulling in different directions. The result is a stalemate, and everyone loses out on potential profits. So what are the challenges companies face when trying to get their marketing and sales teams on the same page? Here are the top 10 culprits that can lead to decreased revenue and lost opportunities:...

We are already well underway but still I wanted to have a little recap of what we see happening in 2023 as it's clear that the customer experience (CX) landscape is evolving at an unprecedented pace. With new technologies emerging and shifting customer expectations, it's more important than ever for businesses to stay ahead of the curve. To help you navigate this complex landscape, we've identified the top five CX trends to watch in 2023 and onwards based on insights from Gartner, a leading research and advisory company....

After 20 Years + setting up satellite offices for software companies that are not yet present in the Benelux and Nordics Fred moved into Data and CX Consulting and Services. Always a focus on new development and digital change, helping companies to be able to act truly customer-oriented with great technology and guidance. Catch him live at our Oracle “Leave the Ordinary behind” event...

Finding blue-chip accounts that can be converted into a loyal customer base can be hard. They often have complicated buying processes, and multiple checks and balances to satisfy, and can scrutinize who they do business with based on their value. And, for many companies, it’s often that one blue-chip account that can make the difference between a profitable, smooth-running operation and one that is just breaking even. Historically, an account-based marketing (ABM) strategy is what has been used to target and land these accounts. In this blog, we’ll explore this concept further along with five steps to get you started....

Content Marketing: A jumpstart to your success. Today’s consumers have a big appetite for elevated brand experiences, they expect to receive personalised content at the right time through the right channel. It’s up to today’s marketers to push the boundaries of creativity and serve up campaigns that captivate, resonate and serve a purpose. That’s why developing a content marketing strategy is key. It’s the single, best way to gain the attention of your audience and keep it until y...