Fatima Ross

At WWF, the mission is to protect and preserve our planet's precious wildlife and environment. This is powered by the collective efforts of their dedicated teams. Recently, Fatima Ross, Director of Content & Creative at Engagement Factory, a Blend360 Company, hosted an invigorating workshop that brought together their communications and fundraising departments, igniting a new level of synergy and collaboration. The event not only celebrated their shared goals but also highlighted the incredible satisfaction and success that emerged from this united front....

5 Demand Generation Trends For More Customers. Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it’s easy to get swept away by definitions. Sometimes, these words are even used inter-changeably adding more and more confusion to the concept. Demand generation is one of those terms. There is so much confusion surrounding such a powerful concept that marketers often miss out...

4 Tips for successful email campaigns. With consistently high Return on Investment (ROI) email simply can’t be ignored. Year on year, email has proven that it’s still a highly effective tool for digital marketers. With anROI of 42:1, email marketing outperforms nearly every other channel. However, email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we’ve got you covered. Our 4 tips for successful email campaigns will help you p...