Personas and buyer journeys.

Creating useful, high-quality content is more important than ever. Customers expect you to respond to their needs and interests. To be able to produce content that captures and holds their attention, you have to know your targeted users inside out. Buyer persona research helps with this.

In this webinar we discuss the importance of creating buyer personas. We also explain how insight into the questions, motivations, barriers and challenges during each phase of the buyer journey contributes to creating an optimised content strategy – a strategy for responding to the informational needs of your customer at precisely the right time.

You’ll learn:

  • What a buyer persona entails, plus tips for creating personas
  • Why buyer personas are essential for an effective content marketing strategy
  • How a shared vision of your target group improves the cooperation between marketing and sales

About the speaker

Larissa van de Ven is a driven marketing professional with more than 8 years’ experience in international marketing: direct and channel marketing, strategic planning, lead generation, lead management, channel engagement, project management and event organisation.

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