Discover how to get the most out of your digital customer experience. Meet your client’s demand by learning what engagement really means and which elements are required for an integrated experience.
First, we delve deep into the vision of an integrated customer experience, and we place it in context based on tangible examples. We give you a clear definition of customer experience: what it is, and more importantly, what it’s not. We then outline a number of trends, and introduce you to the building blocks that are needed to create a digital company with a customer-centric focus.
- Why digital customer experiences require a focus on the online experience of customers ánd employees
- Why digital transformation goes beyond investing in technology
- That the future of customer experience revolves around in-depth analyses and statistics, proactive service, emotions, blockchain and building your platform
About the speaker
Mark de Groot: “I develop digital dreams…And create them. My passions for customer experience, digital transformation and big data drive my efforts to help companies deliver relevant and memorable human experiences. I support organisations in changing the way they work, think and innovate; we break through the silos and combine the ultimate mix of digital resources to take the first steps towards (digital) transformation.”