To make informed decisions during complex B2B purchases, buyers need illuminating content as much as they need help from colleagues, peers and sales staff. These sources all add value throughout the customer journey.
Guest speaker Christophe Bostyn from our partner, Showpad, explains how you can deliver a better B2B purchasing experience for customers. He discusses the changing sales cycle and how to ensure you have the right content available for every channel and every step of the customer journey.
Christophe Bostyn: “I am a business professional, curious and results-oriented by nature. I embrace meaningful change, think in solutions and strive for structural improvement. Above all, I love interacting with people and having a positive mindset.”