Dynamo is a complete plug-in solution that bridges the gap between Eloqua and external systems. This lets you reach your customers through multiple channels directly off your campaign canvas inside Eloqua, and conduct campaigns across Google Ads, Facebook, Instagram, Whatsapp and more.
Originally we created these solutions as predefined applications which took time to develop and was often costly. Dynamo has changed this.
Dynamo is an integration platform that sits on top of the Eloqua AppCloud Framework. It allows you to add campaign feeders, actions, decisions to campaign canvas and code the specified function, or recipe. The recipe can then be reused again and again. Since Dynamo utilises the Eloqua AppCloud Framework all the heavy lifting is done already. It will ensure the secure and encrypted transfer of contact and CDO data between Eloqua and your recipe.
This means we can focus on creating the recipe without having to worry about all the other development requirements in creating CloudApp solutions.
Dynamo lets you target the right people, at the right time, and through the right channel by integrating Eloqua with the rest of your tech stack. It unifies the elements of your marketing channels and amplifies them across your entire communications network.
Learn more in our latest case study about how we have helped Spur with turning their Eloqua campaign canvas into a powerful omni-channel platform.
Ability to embed customer related information from an external system at the time of sending the email.
Importing of customers who have purchased certain products without having to store all the purchase information as custom data object records in Eloqua.
Export marketing activity data into downstream storage systems like Azure, Amazon, Tableau and PowerBI.
Sending SMS, Push messages, and even direct mail requests.
Integrating with CRM systems like Veeva, SalesForce, Upsales and Pipedrive, to name a few.
Creating custom audiences in Facebook, LinkedIn and Google to enhance the targeting of their paid advertising.