Dynamo

A new way to connect Eloqua with external systems.

Dynamo is a complete plugin solution that bridges the gap between Oracle Eloqua and external systems. Now you can conduct campaigns across Google Ads, Facebook, Instagram, WhatsApp and more. All this power becomes available directly from the campaign or program canvas with Dynamo templates.

Are you a marketeer who wishes to orchestrate omnichannel campaigns and do you have data readily available but not in the same system to do so? When we developed Dynamo we understood the market wasn’t looking for multiple separate plugins to create all necessary platform integrations. The best option would be one plugin that connects them all.

Dynamo’s core benefits:

  • One plugin solution to connect multiple external systems into one.
  • Utilises the Eloqua AppCloud Framework for secure & encrypted data transfers.
  • Use Dynamo canvas elements on Eloqua campaign or program canvasses.
  • Use Dynamo templates and leverage their success or configure your own.
  • Use the data you need, even if that data resides in external systems.
  • Embed external content such as text, video and images into communication.
  • Enrich your customer profile automatically on multiple platforms.

Reaching your customers on their terms and where they are, that is what makes an excellent marketing campaign. It doesn’t just work, it excels in today’s digital environment.

Let’s see how Spur Corporation – a multinational restaurant chain – transformed their marketing using our Dynamo plugin.

Spur’s succes story.

Spur Steak Group, founded in 1967, the restaurant chain offers a warm and child-friendly environment in each of their 600+ global branches consisting of Spur Steak Ranches, Hussar Grill, John Dory’s, Roccomamas, Panarottis and Casa Bella. They are listed on the Johannesburg stock exchange, and boast a loyalty membership database of over 1.4 million members.

We implemented Dynamo for Spur and together we produced truly exceptional results for their marketing. Increasing their ROI by 1200% and achieving click through rates of more than five times the average.

They used Dynamo to create a unique and powerful omnichannel marketing presence that increased their revenue and helped them understand their customers on a deeper level with next-generation insights.

Stuart Ormiston
Keen to chat?

If you are looking to create functional marketing apps and integrations with Eloqua then Stuart will happily demonstrate Dynamo for free.

Request a free demo

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