Dynamo is a complete plugin solution that bridges the gap between Oracle Eloqua and external systems. Now you can conduct campaigns across Google Ads, Facebook, Instagram, WhatsApp and more. All this power becomes available directly from the campaign or program canvas with pre-made recipes.
Reaching your customers on their terms and where they are, that is what makes an excellent marketing campaign. It doesn’t just work, it excels in today’s digital environment. Now combine this with the ability to enrich and evaluate data to gain better insights into your customers and you are setup for success.
Go beyond marketing and start to engage with your customers. No need for additional tools, platforms or services, use Dynamo templates to achieve results.
Are you an Eloqua user who wishes to add multiple channels to your existing campaigns? When we developed Dynamo we understood the market wasn’t looking for separate plugins to create all the necessary platform integrations. Dynamo is the only cloud app that connects them all. Dynamo empowers Eloqua users to quickly execute and proactively influence customer behaviour.
Lets explore Dynamo canvas elements and the Dynamo templates. Once you know the basics we will show you how The Spur Group – a multinational restaurant chain – transformed their marketing using our Dynamo plugin.
Dynamo is an integration platform that sits on top of the Eloqua AppCloud Framework which ensures the secure and encrypted transfer of contact and CDO data between Eloqua and other systems. Dynamo elements can be programmatically updated and interfaced with other sources. This requires using a code editor with NodeJS. The tool has several built-in features to make development easy, no matter if you have coding experience or not. Templates allow you to easily re-use actions within other campaign or program canvasses. Processing of data includes: mapping field data to a contact or CDO record and validating.
You gain access to 4 new canvas elements unique to Dynamo:
With actions you can manipulate data and push it to external sources1. And if you create the action and save it as a recipe2 you only have to create it once.
Decisions allow you to query on both internal and external data and receive the outcome as a logic condition that is either ‘Yes’ or ’No’.
Retrieve data from an external source and bring it into Eloqua. The feeder element allows you to fetch data using an appropriate API call and process the data3.
Fetch and display customised external content based on the Eloqua Contact or CDO Record at the time of sending for enhanced personalised emails.