Data-driven Marketing.

Data Driven Marketing

At Engagement Factory, we strive for strategies built on insight informed by data. Data-driven marketing is a fundamental part of business strategy. Consumer interactions, (collected through customer engagements with your assets), to form predictions about their future behavior, is its intended goal to enhance and personalize customer engagement.

By analysing your company-generated data, as well as by analysing market data, Engagement Factory can provide optimal and targeted communication designed to boost consumer engagement, lead generation and demand generation strategies.

Data-driven Customer Engagement.

A data-driven marketing strategy informs every decision made by your company. Your marketing and sales funnel is dependent on human beings – not just numbers and statistics. Engagement Factory has mastered the discipline of leveraging data to create impactful human connections. The strategies we adopt extends reach across multiple networks and take communication beyond just e-mail. Engaging customers across channels and devices, through automated campaigns, will ensure your engagement is consistent, aligned, relevant and perfectly timed.

Data-driven Marketing Methodology.

You don't build good business on trends - you build it on patterns. Our data-driven marketing approach helps you define outcomes and identify patterns through digital consumer interactions. By analysing company-generated data, such as an email marketing database, in combination with consumer engagement, market insights and trends, we can implement a data-driven marketing outcome that is provable, sustainable and realistic.

Jos Caelers
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