Why is it so important to get marketing and sales aligned? Because the more the marketplace, customer behaviour and buying patterns change, the more critical it becomes for the two forces to unite if companies are to prosper.

Your company spends countless hours building and optimising great products that solve your customers’ challenges. You work hard to ensure these products are priced right and can effectively compete with other businesses with similar offerings. Still this doesn’t guarantee your success and growth. Research tells us experiences play a critical and growing role in the purchase decision of B2B buyers.

We will provide you with hands-on practicalities – based on real life experience – ready for implementation in the entire customer journey. So you will return to work wiser and enthused to start implementing the change we are advocating.

Join the webinars, and you’ll discover how to:

• Adapt to today’s more demanding and better informed B2B buyers.
• Learn to provide what B2B buyers now expect from the buying experience.
• Unite sales & marketing to deliver that better buying experience.
• Use content analytics to improve marketing’s impact in the sales channel.
• Flesh out your newly-acquired insight by learning from a pertinent use-cases.