State of the Customer Journey Live Event 2020.

13 February 2020 | 15.00 – 20.00
Van Nelle Fabriek, Rotterdam


Beyond 2020: The state of the customer journey.

Today’s sophisticated customers are more demanding than ever to please and convert. Businesses need to provide the best buyer experience and move from a culture of pushing their message through every channel, to communicating with people on a human level on their preferred channel.

Expanding upon our State of the Customer Journey webinar series we’ll take you through the best methods, strategies and tactics you can employ for your business, right now. We’ll help you identify your own customer journey and tell you more about how it’s changing. Also we will show you what tools you can use to optimize every communication you send, automatically.

Get inspired by our guest speakers and experts, learn best practices and put it all to work in an interactive workshop.

At this event, you will learn:

Sign up for the dinner- style workshop event today, and start allowing yourself to drive more revenue, faster. Places are limited!

Van Nelle Fabriek
Van Nelleweg 1, 3044 BC Rotterdam

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More marketing and sales superstars will be announced soon.
Paul van Keeken
Paul van Keeken

Paul van Keeken, Marketing Manager Adobe Benelux, is a passionate multidisciplinary marketeer with expertise in field marketing, demand generation and strategic marketing. Paul will share Adobe’s experiences on their own digital transformation journey. A critical part of this process was the introduction of the data driven operating model (DDOM), which caused a huge change in how Adobe operates. Paul will show how Adobe is organized with regards to KPI’s, ownership, process and how it translates into B2B marketing.

Connect on LinkedIn

Patrick Aalbers
Patrick Aalbers

Patrick, Director of Growth and Marketing at Backbase, has successfully built out the international marketing capability at several B2B companies operating in both the SMB and Enterprise software space. With a track record in brand & storytelling, digital demand generation, go2market execution and sales enablement Patrick knows how to connect the dots. In his presentation Patrick will provide insights into the strategy of building a growth engine at Backbase. Covering aspects on team, technology and ABM.

Connect on LinkedIn

Bjorn Moonen

Bjorn Moonen, Program Manager Sales Enablement at KPN, is responsible for multiple Sales Enablement initiatives focused on improving skills, knowledge and behavior of the Large Corporate Enterprise sales organization. In the recent past he has introduced a comprehensive Social Selling program which integrated Social Selling into KPN’s sales DNA. Bjorn will share how Sales Enablement has impacted results by focusing on and adding value to the key elements of the KPN’s transformation plan.

Connect on LinkedIn


What we’ve got planned for you.
Thursday February 13th, 2020

During this event we will cover topics through all funnel stages. From CX/Engagement, Funnel management and Atribution to Sales Enablement. During the workshop you’ll start creating your own optimised customer journey. To close off you’re invited to a nice walking dinner with plenty networking opportunities with your industry peers.

  • Venue opens


  • Welcome and opening


  • Paul van Keeken I Marketing Manager Adobe Benelux


    How Adobe's experiences contributed to their own digital transformation journey.
  • Patrick Aalbers I Director of Growth and Marketing Backbase


    How to focus on ABM-marketing based on LinkedIn, Lead Management or nurturing.
  • Bjorn Moonen I Program Manager Sales Enablement at KPN


    How Sales Enablement added value and impacted the results on KPN’s transformation plan.
  • Workshops


    Put your learning into practice, start creating your own ultimate customer journey.
  • Walking Dinner & networking


  • Closing


The live event is hosted by:

Engagement Factory

The marketing and advisory agency for customer engagement.


Delivers an extremely intuitive marketing automation tool that is super easy to implement and use.


Get the best out of your marketing and sales through an all-in-one sales enablement platform.

Van Nelle Fabriek

Van Nelle Fabriek -
Our most modern factory in the Netherlands, a beacon of innovation and entrepreneurship.

Venue and directions.

We are happy to welcome you in the Van Nelle Fabriek, a remarkable concrete, steel and glass structure. An unusual event location, office complex and museum. But above all: an inspiring meeting place. For creative minds, enterprising types and inspiring live events, party goers and architecture enthusiasts from all over the world.

Van Nelle Fabriek
Van Nelleweg 1
3044 BC Rotterdam
The Netherlands

Location and accessibility:
Located on the edge of the Rotterdam city center. Directly on the highway and only
8 minutes traveling distance from Rotterdam CS and Schiedam Centrum stations.

There are guaranteed to be 350 parking spaces on the Van Nelle site and a further 600 spaces within 5 minutes walking distance.

Receive route directions to this venue

Register and join us.

Sign up for the State of the Customer Journey live event today and start making the right choices for your company through understanding your unique customer journey. Registration is free of charge. You will receive a confirmation by e-mail and we will keep you updated on the agenda and latest event news.

Want to know more? Contact our Customer Engagement expert Roland de Wit by email He’ll be happy to help you.

Sign up for the dinner- style workshop event today, places are limited!
Start allowing yourself to drive more revenue, faster.