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Digital Marketing Virtual Coffee Sessions.

Grab a coffee and learn how to grow revenue through digital marketing.

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We are launching our Digital Marketing virtual coffee series, specialized on topics that are relevant to current- day trends. Equip yourself with the latest marketing offerings and tools from Engagement Factory at our expert-led Digital Marketing Coffee Sessions series.

The sessions are designed to enrich your marketing knowledge and help generate new ways of thinking about marketing challenges. Learn how your company can adopt techniques to marketing your products virtually. The Digital Marketing Virtual coffee sessions will enable your company to be strategic while doing more with less. Stay tuned for expert tips as we serve you the latest marketing insights from our subject matter experts in Amsterdam, London, Cape Town and Sweden.

What you can look forward to:

Sessions within this series

  • How to develop a content marketing strategy.
  • 5 steps for creating buyer personas.
  • What is an always on campaign and how to get started?
  • Tips & tricks for successful email campaigns.
  • Things to consider when developing a lead scoring model.
  • The best email campaign conversion tactics.
  • How to generate demand for your business.
  • Which KPI’s are most relevant for measuring campaign performance.
 

These are PRACTICAL sessions packed with powerful knowledge and we are excited to share it with you! Grab a fresh cuppa coffee and tune in.

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Looking for an expert to support you? Contact our CEO Jos Caelers. He will gladly hook you up with one of our subject matter experts for your region.

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The sessions.

Learn how to further enable revenue growth.

5 Steps for creating buyer persona’s.
Content Marketing
5 Steps for creating buyer persona’s.

Knowing what drives your customers, what they desire, what they dislike and why they’re on your website in the first place is how you nurture a relationship of engagement with them...

By Fred van Westerop 3 min.
Content Marketing
Content Marketing
How to develop a content marketing strategy.

When you pull it off, content marketing is the key to building up your authority. This jump-start guide is for brands that want to reinvigorate their content strategy...

By Fred van Westerop 4 min.
Concepts & Creative
Concepts & Creative
Tips & tricks for successful email campaigns.

An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers...

By Fatima Ross 6 min.
Concepts & Creative
Concepts & Creative
What is an always on campaign and how to get started.

Apply these hacks to your always-on campaigns and see your conversions go up! Efforts should be made to increase the effectiveness of different digital channels through testing, review and optimization.

By Jos Caelers 6 min.
Strategy
Strategy
Demand Generation strategies to amplify growth.

Maybe your demand generation strategy needs a little rocket fuel. We've come up with proven hacks to help you boost sales and collect more prospects for your business.

By Fatima Ross 6 min.
Strategy
Strategy
The best campaign conversion tactics.

When you start thinking about conversion rate optimization, it's tempting to fiddle around with buttons and forms and other low-in-the-funnel design elements that might make or break the sale.

By Pancras Pouw 6 min.
Organisation
Organisation
Everything you need to know about Lead Nurturing.

Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company.

By Karl Vassallo 6 min.
Strategy
Strategy
Marketing automation as a catalyst for digital transformation.

One of the most essential digital capabilities you can invest in is marketing automation, and it plays a critical role in achieving digital transformation for your company.

By Mark Emmett 6 min.
Digital Transformation
Organisation
To digitally transform or not?

Identifying which direction you want to take your digital development is a big and important step towards successful transformation. It must work in tandem with other aspects, before committing to any particular transformation journey.

By Maciej Napierala 5 min.
MarTech
Conversions
Build your MarTech stack to excel online.

The key to surviving technological change is adaptation. If you’re not preparing your organisation to work well in a digital environment, you’re failing to secure the future of your business.

By Pancras Pouw 4 min.
Data-Driven Marketing
Strategy
Achieve success with provable results.

Data-driven marketing has been a buzzword in the digital marketing world for quite some time now - yet so few companies get it right.The truth is data is effectively useless unless you can turn it into actionable insights that your company can leverage...

By Lucien van der Hoeven 5 min.
Growth Hacking for Paid Media
Paid Social Media
Growth Hacking for Paid Social Media Campaigns.

Social media has become a staple for running a modern business. Setting up a working social media presence, however, is not easy, but paid media ads can help you generate the most value, every time you post, and guarantee your success.

By Alley Yell 5 min.
Account-Based Marketing Strategy
Strategy
Account-Based Marketing Strategy

Account-Based Marketing is the new and more effective method to landing the most profitable and valuable customers for your business. It encourages connected relationships with your prospects, creating a buying experience tailored to their interests, needs and pain-points.

By Fred van Westerop 4 min.