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Programmatic marketing
Data & analysis
Programmatic marketing – beyond the numbers.
10 January 2019 4 minutes

Programmatic marketing - beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi...

Change management
Organisation
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
21 December 2018 3 minutes

May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...

Marketing Automation monster poster
Content marketing
The monster in the closet called marketing automation.
31 October 2018 6 minutes

The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think...  Change is always challenging, and ...

Status quo
Strategy
Meet your biggest competitor: status quo.
20 September 2018 2 minutes

Meet your biggest competitor: status quo. The end goal of marketing and sales is generating business. Ideally, not just qualified leads or even sales-opportunities, but signed contracts. Turning leads into deals is a matter of switching 2 letters, if you’re playing Scrabble. However, in real-life there’s much more to it! Especially if you are unaware of your biggest competitor: status quo. According to The Sales Benchmark Index, 58 percent of deals in the sales pipeline end in ‘no...

Transform customer experience
Organisation
10 key points to consider when transforming your customer experience.
31 July 2018 5 minutes

10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...

AR and VR
Technology
Augmented and Virtual Reality: trailblazers or hype?
27 June 2018 3 minutes

Augmented and Virtual Reality: trailblazers or hype? According to Gartner, by 2022 25% of digital commerce will feature a form of immersive technology through either augmented or virtual reality. But how are AR and VR different? What are the use-cases for marketers, and how can they be practically implemented in the future? Virtual reality aims to completely transport customers to a new reality, creating a virtual replacement for their physical environment. A VR experienc...

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Programmatic marketing
Programmatic marketing – beyond the numbers.
10 January 2019
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The monster in the closet called marketing automation.
31 October 2018
Transform customer experience
10 key points to consider when transforming your customer experience.
31 July 2018
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