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Marketing Automation monster poster
Content marketing
The monster in the closet called marketing automation.
31 October 2018 6 minutes

The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think...  Change is always challenging, and ...

Status quo
Strategy
Meet your biggest competitor: status quo.
20 September 2018 2 minutes

Meet your biggest competitor: status quo. The end goal of marketing and sales is generating business. Ideally, not just qualified leads or even sales-opportunities, but signed contracts. Turning leads into deals is a matter of switching 2 letters, if you’re playing Scrabble. However, in real-life there’s much more to it! Especially if you are unaware of your biggest competitor: status quo. According to The Sales Benchmark Index, 58 percent of deals in the sales pipeline end in ‘no...

Transform customer experience
Organisation
10 key points to consider when transforming your customer experience.
31 July 2018 5 minutes

10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...

AR and VR
Technology
Augmented and Virtual Reality: trailblazers or hype?
27 June 2018 3 minutes

Augmented and Virtual Reality: trailblazers or hype? According to Gartner, by 2022 25% of digital commerce will feature a form of immersive technology through either augmented or virtual reality. But how are AR and VR different? What are the use-cases for marketers, and how can they be practically implemented in the future? Virtual reality aims to completely transport customers to a new reality, creating a virtual replacement for their physical environment. A VR experienc...

Buyer personas poster
Concepts & creative
How to convince management to invest in buyer personas.
12 May 2017 3 minutes

How to convince management to invest in buyer personas. With 49% of B2B buyers stating they now rely more on content to research and make purchase decisions compared to 2017. Creating relevant, high quality content and delivering it to the right person, at the right time and in the correct way, is more important than ever before. To create powerful content that will perform, knowing exactly who your audience is and how they behave in their buyer journey is essential. Whil...

Marketing and sales
Organisation
Resolving the classic battle between Sales & Marketing.
30 March 2016 3 minutes

Resolving the classic battle between Sales & Marketing. As a customer engagement agency, everyday we encounter companies making their first steps into the world of customer experience. We mainly support specialists, from Marketing and IT departments, who are looking for a solution that generates high quality leads from their successful marketing activities.  It was often revealed that Sales would frequently complain about Marketing only delivering cold leads, due to a lack...

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