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Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 2 minutes

Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...

Concepts & creative
No one cares about your marketing.
20 January 2020 5 minutes

No one cares about your marketing. It’s 2020, and things are changing.Cars are starting to drive themselves, augmented reality is introducing innovation - as well as Pokemon - into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you that the way we talk about, market and promote our businesses is changing too. Here’s the bitter truth - no one cares about your marketing. The evidence for this...

Showpad chooses Engagement Factory to drive success for mutual customers.
News
Showpad chooses Engagement Factory to drive success for mutual customers.
10 October 2019 2 minutes

Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers ...

Better together: Our partner network.
News
Better together: Our partner network.
8 October 2019 2 minutes

Better together: Our partner network. With a refreshed proposition, we have made a shift from a sole marketing technology and implementation partner towards a 360 degree customer engagement organisation. To help our customers achieve maximum customer engagement, we have not only expanded our services, but together with our extensive global partner network, our customers can reap the benefits from our engagement ecosystem.  Humanising digital experiences – with strategies that drive...

Engagement Factory supports Action Market launch.
News
Engagement Factory supports Action Market launch.
3 October 2019 2 minutes

Engagement Factory supports Action Market launch. Engagement Factory (EF), a global leading customer engagement agency, is excited to announce the launch of a groundbreaking mobile app - Action Market - developed by Kudos Games with the support of EF. Action Market is a live trading experience for fans of the world’s top sports events. As the name suggests, the mobile app combines an experience taking passion for sport and matches it to the fast-paced, adrenaline charged world of m...

Engagement Factory reports 10 new clients in Q2.
News
Engagement Factory reports 10 new clients in Q2.
26 September 2019 2 minutes

Engagement Factory reports 10 new clients in Q2. Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth. Engagement Factory, a global leading customer engagement agency reported that its business surged in Q2, with the firm adding a record 10 new companies to its already impressive client portfolio. The client additions range from diverse global locations and verticals, including entertainment (Dubai), airlines (Norw...

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