Blog.

How to collaborate in a crisis. Let’s kick off with an ancient Chinese proverb... ‘When the winds of change blow, some people build walls and others build windmills’ In our last article we discussed why marketing innovation is more important than ever during the Covid-19 crisis. Now it’s time for us to turn thoughts into action and learn how to build windmills together! Marketing innovation is a collaborative exercise. To empathise, define a problem and design a solution it’...

Why marketing innovation is important right now. Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbours, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, a will to survive and thrive driving progress that separates us from t...

5 proven reasons why good design helps drive your business forward. Let's take a look at business's top priorities for 2020 - I dare to state you'd often see variations of "maximize ROI", "increase leads" and "growth of profitability". Well, no need to feel ashamed, undoubtedly there's nothing wrong with that... However, sadly businesses are often so focused on results from their marketing efforts, they lose sight of the bigger picture - the 360º approach to inbound marketing, wher...

It’s time to strengthen your focus on digital marketing. With the widespread travel restrictions, schools closed and people working from home, consumer buying patterns are changing rapidly and B2B buying will be totally different. Your marketing machine needs to adopt to this new reality.  Because of reduced face to face meetings, B2B and service industries will focus more on digital marketing to meet their revenue targets. The major advantage of digital marketing, b...

Dynamo - making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from ...

The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...