--- title: "Blog: customer experience from A to Z | Engagement Factory | Customer behaviour" description: Customer behaviour | Our customer experience specialists share exclusive insights to inform and inspire you about all the ins and outs surrounding customer experience. --- # Blog. ##### Categories [![Do you need a Customer Data Platform?](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/fundamentals-engagement-management_768x432@2x.jpg) Customer behaviour ##### Do you need a Customer Data Platform? 11 January 2023 2 minutes Meet the author Stuart Ormiston is technologist with a background in Computer Science and Information systems. For his entire career, he has been supporting customers in enhancing their businesses using technology solutions like MAP, CRM and CDP . He is interested in CX, data, artificial intelligence, and crypto.... ](https://www.engagementfactory.com/en/blog/do-you-need-a-customer-data-platform?hsLang=en) [![Considerations in today’s market for building the optimal assortment](https://www.engagementfactory.com/hubfs/Assortment%20Planning_Social%20media_600x350.png) Assortment Planning ##### Considerations in today’s market for building the optimal assortment 5 January 2023 3 minutes Meet the author Henri is a Data Science master with over 20 years of management experience from Nielsen. He specialises in Revenue Growth Management (RGM) Pricing, Promotions and Assortment. He has a deep understanding of the challenges modern businesses face today. His pragmatic approach to problem solving and clear vision on impactful results enable him to help businesses of all sizes find success through data.... ](https://www.engagementfactory.com/en/blog/considerations-in-todays-market-for-building-the-optimal-assortment?hsLang=en) [![Understanding the Essential role of Data to enable Revenue Growth Management](https://www.engagementfactory.com/hubfs/Data%20Blog_Social_600x350%20copy.png) Customer behaviour ##### Understanding the Essential role of Data to enable Revenue Growth Management 19 December 2022 2 minutes Meet the author Joeri van den Broek is energized by translating big data analytics into decision ready insights. He has more than 10 years of experience in driving category and brand revenue in both agency and manufacturing side. He has been involved in multiple projects helping clients develop their RGM capabilities.... ](https://www.engagementfactory.com/en/blog/understanding-the-essential-role-of-data-to-enable-rgm?hsLang=en) [![Improving CX with revenue enablement](https://www.engagementfactory.com/hubfs/Blog%20-%20CX%20Blend360%20Blog%20and%20Socials%20Images/Blog_Image_02_600x340.png) Customer behaviour ##### Improving CX with revenue enablement 18 January 2022 4 minutes Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We believe that revenue enablement strategies will help with this required transformation.... ](https://www.engagementfactory.com/en/blog/improving-cx-with-revenue-enablement?hsLang=en) [1](https://www.engagementfactory.com/en/blog/tag/customer-behaviour/page/1) Search… ### Categories - [Account-Based Marketing (1)](https://www.engagementfactory.com/en/blog/tag/account-based-marketing) - [All-Star (1)](https://www.engagementfactory.com/en/blog/tag/all-star) - [All-Star Program (1)](https://www.engagementfactory.com/en/blog/tag/all-star-program) - [Apple Update (1)](https://www.engagementfactory.com/en/blog/tag/apple-update) - [Assortment Planning (1)](https://www.engagementfactory.com/en/blog/tag/assortment-planning) - [Blend360 (1)](https://www.engagementfactory.com/en/blog/tag/blend360) - [Concepts & creative (10)](https://www.engagementfactory.com/en/blog/tag/concepts-creative) - [Consumer Sentiment (1)](https://www.engagementfactory.com/en/blog/tag/consumer-sentiment) - [Content marketing (10)](https://www.engagementfactory.com/en/blog/tag/content-marketing) - [conversions (1)](https://www.engagementfactory.com/en/blog/tag/conversions) - [Crisis (1)](https://www.engagementfactory.com/en/blog/tag/crisis) - [Customer behaviour (4)](https://www.engagementfactory.com/en/blog/tag/customer-behaviour) - [Customer Centric (1)](https://www.engagementfactory.com/en/blog/tag/customer-centric) - [Customer Journey (1)](https://www.engagementfactory.com/en/blog/tag/customer-journey) - [Data & analysis (9)](https://www.engagementfactory.com/en/blog/tag/data-analysis) - [Data Marketing (3)](https://www.engagementfactory.com/en/blog/tag/data-marketing) - [Datascience (2)](https://www.engagementfactory.com/en/blog/tag/datascience) - [Digital (1)](https://www.engagementfactory.com/en/blog/tag/digital) - [Digital Marketing (4)](https://www.engagementfactory.com/en/blog/tag/digital-marketing) - [Digital Tools (6)](https://www.engagementfactory.com/en/blog/tag/digital-tools) - [Digital Transformation (1)](https://www.engagementfactory.com/en/blog/tag/digital-transformation) - [Email Marketing (1)](https://www.engagementfactory.com/en/blog/tag/email-marketing) - [Forcasting (1)](https://www.engagementfactory.com/en/blog/tag/forcasting) - [Forecasting Model (1)](https://www.engagementfactory.com/en/blog/tag/forecasting-model) - [Graduate (1)](https://www.engagementfactory.com/en/blog/tag/graduate) - [Mail Privacy Protection (1)](https://www.engagementfactory.com/en/blog/tag/mail-privacy-protection) - [Marketing (2)](https://www.engagementfactory.com/en/blog/tag/marketing) - [Marketing Automation (1)](https://www.engagementfactory.com/en/blog/tag/marketing-automation) - [Marketing Innovation digital (2)](https://www.engagementfactory.com/en/blog/tag/marketing-innovation-digital) - [Marketing Strategy (2)](https://www.engagementfactory.com/en/blog/tag/marketing-strategy) - [Marketing Tech Stack (1)](https://www.engagementfactory.com/en/blog/tag/marketing-tech-stack) - [Marketing Tools (1)](https://www.engagementfactory.com/en/blog/tag/marketing-tools) - [measurement (1)](https://www.engagementfactory.com/en/blog/tag/measurement) - [measurements (1)](https://www.engagementfactory.com/en/blog/tag/measurements) - [media measurement (1)](https://www.engagementfactory.com/en/blog/tag/media-measurement) - [new measurement (1)](https://www.engagementfactory.com/en/blog/tag/new-measurement) - [News (9)](https://www.engagementfactory.com/en/blog/tag/news) - [Omni Channel Marketing (1)](https://www.engagementfactory.com/en/blog/tag/omni-channel-marketing) - [Organisation (8)](https://www.engagementfactory.com/en/blog/tag/organisation) - [Paid Ads (1)](https://www.engagementfactory.com/en/blog/tag/paid-ads) - [Paid Campaigns (1)](https://www.engagementfactory.com/en/blog/tag/paid-campaigns) - [Paid Social (1)](https://www.engagementfactory.com/en/blog/tag/paid-social) - [Paid Social Media Campaigns (1)](https://www.engagementfactory.com/en/blog/tag/paid-social-media-campaigns) - [performance (3)](https://www.engagementfactory.com/en/blog/tag/performance) - [Relationship (1)](https://www.engagementfactory.com/en/blog/tag/relationship) - [Revenue Growth Management (3)](https://www.engagementfactory.com/en/blog/tag/revenue-growth-management) - [Sentiment Measurement (1)](https://www.engagementfactory.com/en/blog/tag/sentiment-measurement) - [strategic marketing (1)](https://www.engagementfactory.com/en/blog/tag/strategic-marketing) - [Strategy (18)](https://www.engagementfactory.com/en/blog/tag/strategy) - [Sustainability (1)](https://www.engagementfactory.com/en/blog/tag/sustainability) Search… ## Recommended for you. ##### [![Engagement Factory further expands partner network with Marketo.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/marketo-partnership_768x432@2x.jpg) Engagement Factory further expands partner network with Marketo. 27 February 2019](https://www.engagementfactory.com/en/blog/engagement-factory-further-expands-partner-network-with-marketo?hsLang=en) ##### [![Why marketing innovation is important right now.](https://www.engagementfactory.com/hubfs/EngagementFactory_April2021/Images/blog-image_768x432@2x.jpg) Why marketing innovation is important right now. 8 April 2020](https://www.engagementfactory.com/en/blog/why-marketing-innovation-is-important-right-now?hsLang=en) ##### [![Always-on campaigns & the art of TLC.](https://www.engagementfactory.com/hubfs/Imported_Blog_Media/always-on-campaigns-blog_768x432.jpg) Always-on campaigns & the art of TLC. 4 November 2020](https://www.engagementfactory.com/en/blog/always-on-campaigns-the-art-of-tlc?hsLang=en) ##### [![The Top 5 CX trends in 2023](https://www.engagementfactory.com/hubfs/5CX_Blog_Header.png) The Top 5 CX trends in 2023 13 April 2023](https://www.engagementfactory.com/en/blog/top-5-cx-trends?hsLang=en) #### Don’t miss out on the latest customer experience intel. 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