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Change management
Organisation
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
21 December 2018 3 minutes

May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...

Marketing Automation monster poster
Content marketing
The monster in the closet called marketing automation.
31 October 2018 6 minutes

The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think...  Change is always challenging, and ...

Transform customer experience
Organisation
10 key points to consider when transforming your customer experience.
31 July 2018 5 minutes

10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...

AR and VR
Technology
Augmented and Virtual Reality: trailblazers or hype?
27 June 2018 3 minutes

Augmented and Virtual Reality: trailblazers or hype? According to Gartner, by 2022 25% of digital commerce will feature a form of immersive technology through either augmented or virtual reality. But how are AR and VR different? What are the use-cases for marketers, and how can they be practically implemented in the future? Virtual reality aims to completely transport customers to a new reality, creating a virtual replacement for their physical environment. A VR experienc...

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