Blog.

Categories
Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 3 minutes

Dynamo - making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from ...

Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 2 minutes

Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...

Showpad chooses Engagement Factory to drive success for mutual customers.
News
Showpad chooses Engagement Factory to drive success for mutual customers.
10 October 2019 2 minutes

Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers ...

Engagement Factory supports Action Market launch.
News
Engagement Factory supports Action Market launch.
3 October 2019 2 minutes

Engagement Factory supports Action Market launch. Engagement Factory (EF), a global leading customer engagement agency, is excited to announce the launch of a groundbreaking mobile app - Action Market - developed by Kudos Games with the support of EF. Action Market is a live trading experience for fans of the world’s top sports events. As the name suggests, the mobile app combines an experience taking passion for sport and matches it to the fast-paced, adrenaline charged world of m...

Meeting with a business planner.
Organisation
5 ways the best insurance companies are winning more customers.
10 September 2019 6 minutes

5 ways the best insurance companies are winning more customers. The new age customer has technology at their fingertips and the tech savviness to find the best bang for their buck in a competitive landscape of insurance providers. So what are the best insurance companies doing to stay ahead of the game and win? 1. Understanding their customers & building trust It is now more apparent than ever that there is no ‘one size fits all’ when it comes to insurance, with many pr...

Personalised holiday newsletter
Concepts & creative
How we surprised our clients with a personalised visual experience.
6 February 2019 4 minutes

How we surprised our clients with a personalised visual experience. “Ugh, another commercial email. What do they want me to do, read or buy this time? One more for the digital recycle bin!”. Let’s be honest, this is a daily occurrence for all of us as we see the umpteenth email popping up in our inbox. The sad thing is, that as marketers we have no choice but to enter into this crowded arena and fight for consumer time and attention. Searching for the positives here? Keep readi...

Categories

Recommended for you.

Programmatic marketing
Programmatic marketing – beyond the numbers.
10 January 2019
Marketing Automation monster poster
The monster in the closet called marketing automation.
31 October 2018
Transform customer experience
10 key points to consider when transforming your customer experience.
31 July 2018
Personalised holiday newsletter
How we surprised our clients with a personalised visual experience.
6 February 2019

Don’t miss out on the latest customer experience intel.

The latest customer engagement insights delivered straight to your inbox.

INSPIRE ME