Blog.

Categories
Showpad chooses Engagement Factory to drive success for mutual customers.
News
Showpad chooses Engagement Factory to drive success for mutual customers.
10 October 2019 2 minutes

Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers ...

Better together: Our partner network.
News
Better together: Our partner network.
8 October 2019 2 minutes

Better together: Our partner network. With a refreshed proposition, we have made a shift from a sole marketing technology and implementation partner towards a 360 degree customer engagement organisation. To help our customers achieve maximum customer engagement, we have not only expanded our services, but together with our extensive global partner network, our customers can reap the benefits from our engagement ecosystem.  Humanising digital experiences – with strategies that drive...

Meeting with a business planner.
Organisation
5 ways the best insurance companies are winning more customers.
10 September 2019 6 minutes

5 ways the best insurance companies are winning more customers. The new age customer has technology at their fingertips and the tech savviness to find the best bang for their buck in a competitive landscape of insurance providers. So what are the best insurance companies doing to stay ahead of the game and win? 1. Understanding their customers & building trust It is now more apparent than ever that there is no ‘one size fits all’ when it comes to insurance, with many pr...

Programmatic marketing
Data & analysis
Programmatic marketing – beyond the numbers.
10 January 2019 4 minutes

Programmatic marketing - beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi...

Status quo
Strategy
Meet your biggest competitor: status quo.
20 September 2018 2 minutes

Meet your biggest competitor: status quo. The end goal of marketing and sales is generating business. Ideally, not just qualified leads or even sales-opportunities, but signed contracts. Turning leads into deals is a matter of switching 2 letters, if you’re playing Scrabble. However, in real-life there’s much more to it! Especially if you are unaware of your biggest competitor: status quo. According to The Sales Benchmark Index, 58 percent of deals in the sales pipeline end in ‘no...

Marketing and sales
Organisation
Resolving the classic battle between Sales & Marketing.
30 March 2016 3 minutes

Resolving the classic battle between Sales & Marketing. As a customer engagement agency, everyday we encounter companies making their first steps into the world of customer experience. We mainly support specialists, from Marketing and IT departments, who are looking for a solution that generates high quality leads from their successful marketing activities.  It was often revealed that Sales would frequently complain about Marketing only delivering cold leads, due to a lack...

Categories

Recommended for you.

Programmatic marketing
Programmatic marketing – beyond the numbers.
10 January 2019
Marketing Automation monster poster
The monster in the closet called marketing automation.
31 October 2018
Transform customer experience
10 key points to consider when transforming your customer experience.
31 July 2018
Personalised holiday newsletter
How we surprised our clients with a personalised visual experience.
6 February 2019

Don’t miss out on the latest customer experience intel.

The latest customer engagement insights delivered straight to your inbox.

INSPIRE ME