Concepts & creative
4 Tips for successful email campaigns.
8 October 2020 5 minutes

4 Tips for successful email campaigns. With consistently high Return on Investment (ROI) email simply can’t be ignored. Year on year, email has proven that it’s still a highly effective tool for digital marketers. With anROI of 42:1, email marketing outperforms nearly every other channel. However, email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we’ve got you covered. Our 4 tips for successful email campaigns will help you p...

Content marketing
Content Marketing: A jumpstart to your success.
1 October 2020 8 minutes

Content Marketing: A jumpstart to your success. Today’s consumers have a big appetite for elevated brand experiences, they expect to receive personalised content at the right time through the right channel. It’s up to today’s marketers to push the boundaries of creativity and serve up campaigns that captivate, resonate and serve a purpose. That’s why developing a content marketing strategy is key. It’s the single, best way to gain the attention of your audience and keep it until y...

Concepts & creative
Customer Personas give your marketing the human touch
22 September 2020 5 minutes

Customer Personas give your marketing the human touch. Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they need and how they make decisions about your product. So how can you obtain ...

Concepts & creative
Why marketing innovation is important right now.
8 April 2020 8 minutes

Why marketing innovation is important right now. Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbours, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, a will to survive and thrive driving progress that separates us from t...

Concepts & creative
5 proven reasons why good design helps drive your business forward.
6 April 2020 5 minutes

5 proven reasons why good design helps drive your business forward. Let's take a look at business's top priorities for 2020 - I dare to state you'd often see variations of "maximize ROI", "increase leads" and "growth of profitability". Well, no need to feel ashamed, undoubtedly there's nothing wrong with that... However, sadly businesses are often so focused on results from their marketing efforts, they lose sight of the bigger picture - the 360º approach to inbound marketing, wher...

Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 3 minutes

Dynamo - making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from ...


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