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Concepts & creative
Why marketing innovation is important right now.
8 April 2020 8 minutes

Why marketing innovation is important right now. Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbours, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, a will to survive and thrive driving progress that separates us from t...

Concepts & creative
5 proven reasons why good design helps drive your business forward.
6 April 2020 5 minutes

5 proven reasons why good design helps drive your business forward. Let's take a look at business's top priorities for 2020 - I dare to state you'd often see variations of "maximize ROI", "increase leads" and "growth of profitability". Well, no need to feel ashamed, undoubtedly there's nothing wrong with that... However, sadly businesses are often so focused on results from their marketing efforts, they lose sight of the bigger picture - the 360º approach to inbound marketing, wher...

Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 3 minutes

Dynamo - making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from ...

Content marketing
The 3 Fundamentals for Engagement Marketing
26 February 2020 10 minutes

The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...

Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 2 minutes

Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...

Concepts & creative
No one cares about your marketing.
20 January 2020 5 minutes

No one cares about your marketing. It’s 2020, and things are changing.Cars are starting to drive themselves, augmented reality is introducing innovation - as well as Pokemon - into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you that the way we talk about, market and promote our businesses is changing too. Here’s the bitter truth - no one cares about your marketing. The evidence for this...

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