Concepts & creative
Nurture your way to success.
5 February 2021 8 minutes

Nurture your way to success. 2020 has changed many things. This age of uncertainty has challenged the norm of how we work and how companies around the world operate. However, there are a few things that - thankfully - never change. Marketing automation is one of these things and has shown to be an important tool for businesses since its inception. Over the last two decades, marketing automation has earned its irreplaceable side by digital marketers. It is the single best tool that...

Turning Quantity into Quality – A Guide to Conversion Rate Optimization.
8 January 2021 10 minutes

Turning Quantity into Quality - A Guide to Conversion Rate Optimization. Marketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas and principles that work for every kind of lead, circumstance and piece of content. What worked yesterday is not really something guaranteed to work a week - or sometimes even an hour from now. To make matters even more complicated, the marketing m...

5 Demand Generation Trends For More Customers.
25 November 2020 5 minutes

5 Demand Generation Trends For More Customers. Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it’s easy to get swept away by definitions. Sometimes, these words are even used inter-changeably adding more and more confusion to the concept. Demand generation is one of those terms. There is so much confusion surrounding such a powerful concept that marketers often miss out. ...

Concepts & creative
Always-on campaigns & the art of TLC.
4 November 2020 3 minutes

Always-on campaigns & the art of TLC. Let’s start by correcting a common misnomer. The term ‘always-on’ has been popular in the marketing automation world for a number of years. For many, it means shifting one’s campaign strategy from a one-hit, spray-and-pray approach to a campaign that never ends – one that simply repeats, thereby creating efficiency benefits for the business. That’s a simplified way to consider always-on campaigning, but it fails to consider the effect on...

Concepts & creative
4 Tips for successful email campaigns.
8 October 2020 5 minutes

4 Tips for successful email campaigns. With consistently high Return on Investment (ROI) email simply can’t be ignored. Year on year, email has proven that it’s still a highly effective tool for digital marketers. With anROI of 42:1, email marketing outperforms nearly every other channel. However, email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we’ve got you covered. Our 4 tips for successful email campaigns will help you p...

Content marketing
Content Marketing: A jumpstart to your success.
1 October 2020 8 minutes

Content Marketing: A jumpstart to your success. Today’s consumers have a big appetite for elevated brand experiences, they expect to receive personalised content at the right time through the right channel. It’s up to today’s marketers to push the boundaries of creativity and serve up campaigns that captivate, resonate and serve a purpose. That’s why developing a content marketing strategy is key. It’s the single, best way to gain the attention of your audience and keep it until y...


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