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Meeting with a business planner.
Organisation
5 ways the best insurance companies are winning more customers.
10 September 2019 6 minutes

5 ways the best insurance companies are winning more customers. The new age customer has technology at their fingertips and the tech savviness to find the best bang for their buck in a competitive landscape of insurance providers. So what are the best insurance companies doing to stay ahead of the game and win? 1. Understanding their customers & building trust It is now more apparent than ever that there is no ‘one size fits all’ when it comes to insurance, with many pr...

Change management
Organisation
May the force of change be with you – leveraging change management to successfully adopt marketing automation.
21 December 2018 3 minutes

May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...

Marketing Automation monster poster
Content marketing
The monster in the closet called marketing automation.
31 October 2018 6 minutes

The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think...  Change is always challenging, and ...

Transform customer experience
Organisation
10 key points to consider when transforming your customer experience.
31 July 2018 5 minutes

10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...

Marketing and sales
Organisation
Resolving the classic battle between Sales & Marketing.
30 March 2016 3 minutes

Resolving the classic battle between Sales & Marketing. As a customer engagement agency, everyday we encounter companies making their first steps into the world of customer experience. We mainly support specialists, from Marketing and IT departments, who are looking for a solution that generates high quality leads from their successful marketing activities.  It was often revealed that Sales would frequently complain about Marketing only delivering cold leads, due to a lack...

Lead scoring
Organisation
Lead scoring isn’t magic, it’s real and it works.
9 March 2016 4 minutes

Lead scoring isn’t magic, it’s real and it works. As we sat at a project closure meeting last week. I was delighted to hear the words “It works!” in reference to the lead scoring and lead management process that we helped put in place at a customer. Even more interesting was that the smiley face came from a pre-sales person, tasked with the first qualification of leads coming out of their marketing automation system. His enthusiasm came mainly from having seen how a lead that oth...

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