Blog.

How to collaborate in a crisis. Let’s kick off with an ancient Chinese proverb... ‘When the winds of change blow, some people build walls and others build windmills’ In our last article we discussed why marketing innovation is more important than ever during the Covid-19 crisis. Now it’s time for us to turn thoughts into action and learn how to build windmills together! Marketing innovation is a collaborative exercise. To empathise, define a problem and design a solution it’...

Why marketing innovation is important right now. Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbours, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, a will to survive and thrive driving progress that separates us from t...

It’s time to strengthen your focus on digital marketing. With the widespread travel restrictions, schools closed and people working from home, consumer buying patterns are changing rapidly and B2B buying will be totally different. Your marketing machine needs to adopt to this new reality.  Because of reduced face to face meetings, B2B and service industries will focus more on digital marketing to meet their revenue targets. The major advantage of digital marketing, b...

Showpad chooses Engagement Factory to drive success for mutual customers. Showpad today announced that Engagement Factory has been chosen as its sales enablement implementation partner in EMEA, as part of Showpad’s Partner Program. Engagement Factory is dedicated to driving the success of mutual current and prospective customers during the deployment stage and beyond.  “We’re thrilled to be Showpad’s implementation partner in EMEA. The depth of capability and potential that offers ...

Engagement Factory reports 10 new clients in Q2. Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth. Engagement Factory, a global leading customer engagement agency reported that its business surged in Q2, with the firm adding a record 10 new companies to its already impressive client portfolio. The client additions range from diverse global locations and verticals, including entertainment (Dubai), airlines (Norw...

Engagement Factory refreshes their brand. At the beginning of this year, the Engagement Factory team and I convened in the caffeine charged meeting room, (we drink a lot of coffee) – as we discussed our ambitions for the year ahead. We did a lot of internal reflection – had open and honest conversations about who we are as a company- and someone in the room definitely suggested it was time to swop the dusty dinner jacket for a more up-to-date one. Fast forward a few months and he...