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Data & analysis
Dynamo – making the impossible, possible!
10 March 2020 3 minutes

Dynamo - making the impossible, possible! Have you ever wondered what it would be like to convert your Eloqua instance into an Omni-Channel engine? Let us explain. At Engagement Factory we work with many automation platforms, particularly Eloqua. We created Dynamo for Eloqua users because our clients often asked us to create custom applications for enhancing their Eloqua canvas. They wanted to know: How do you connect to Google Ads from Eloqua? Can I run a LinkedIn campaign from ...

Content marketing
The 3 Fundamentals for Engagement Marketing
26 February 2020 10 minutes

The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...

Concepts & creative
No one cares about your marketing.
20 January 2020 5 minutes

No one cares about your marketing. It’s 2020, and things are changing.Cars are starting to drive themselves, augmented reality is introducing innovation - as well as Pokemon - into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you that the way we talk about, market and promote our businesses is changing too. Here’s the bitter truth - no one cares about your marketing. The evidence for this...

Programmatic marketing
Data & analysis
Programmatic marketing – beyond the numbers.
10 January 2019 4 minutes

Programmatic marketing - beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi...

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