Blog.

Categories
Content marketing
Marketing Automation in Southern Africa – a software or strategy?
20 February 2020 2 minutes

Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...

Marketing Automation monster poster
Content marketing
The monster in the closet called marketing automation.
31 October 2018 6 minutes

The monster in the closet called marketing automation. Marketing automation is an awesome tool for achieving marketing and sales goals. But truth be told, it can also be quite overwhelming. A monster in the closet so to speak. You know it’s there (and actually it’s quite fluffy and cuddly), but you’d rather not open that door before you’re sure you can handle it. So how exactly do you tame this beast? The solution is easier than you think...  Change is always challenging, and ...

Buyer personas poster
Concepts & creative
How to convince management to invest in buyer personas.
12 May 2017 3 minutes

How to convince management to invest in buyer personas. With 49% of B2B buyers stating they now rely more on content to research and make purchase decisions compared to 2017. Creating relevant, high quality content and delivering it to the right person, at the right time and in the correct way, is more important than ever before. To create powerful content that will perform, knowing exactly who your audience is and how they behave in their buyer journey is essential. Whil...

Categories

Recommended for you.

Programmatic marketing
Programmatic marketing – beyond the numbers.
10 January 2019
Marketing Automation monster poster
The monster in the closet called marketing automation.
31 October 2018
Transform customer experience
10 key points to consider when transforming your customer experience.
31 July 2018
Personalised holiday newsletter
How we surprised our clients with a personalised visual experience.
6 February 2019

Don’t miss out on the latest customer experience intel.

The latest customer engagement insights delivered straight to your inbox.

INSPIRE ME