Blog.

5 ways the best insurance companies are winning more customers. The new age customer has technology at their fingertips and the tech savviness to find the best bang for their buck in a competitive landscape of insurance providers. So what are the best insurance companies doing to stay ahead of the game and win? 1. Understanding their customers & building trust It is now more apparent than ever that there is no ‘one size fits all’ when it comes to insurance, with many pr...

Engagement Factory refreshes their brand. At the beginning of this year, the Engagement Factory team and I convened in the caffeine charged meeting room, (we drink a lot of coffee) – as we discussed our ambitions for the year ahead. We did a lot of internal reflection – had open and honest conversations about who we are as a company- and someone in the room definitely suggested it was time to swop the dusty dinner jacket for a more up-to-date one. Fast forward a few months and he...

Engagement Factory further expands partner network with Marketo. Engagement Factory is very proud to announce an exciting collaboration with Marketo, an Adobe company. With this renowned name and others like Oracle, Showpad and Movable Ink, Engagement Factory is growing an extended partner network to assist clients in delivering customer-centric, omnichannel communications across the entire customer journey.  The expansion of their partner network with Marketo,...

How we surprised our clients with a personalised visual experience. “Ugh, another commercial email. What do they want me to do, read or buy this time? One more for the digital recycle bin!”. Let’s be honest, this is a daily occurrence for all of us as we see the umpteenth email popping up in our inbox. The sad thing is, that as marketers we have no choice but to enter into this crowded arena and fight for consumer time and attention. Searching for the positives here? Keep readi...

Programmatic marketing - beyond the numbers. With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the answer to the problem IS all in the numbers: get ready for programmatic marketi...

May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...