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A Complete Guide to Data-Driven Marketing
Target the right people at the right time with this all-inclusive guide to data-driven marketing.
This guide will walk you through the best methods, strategies, and tactics to implement your own data-driven marketing strategy.
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*Why data-driven marketing is so important
*Data-driven marketing business model
*Hacks and strategies to set your campaign for success
*How to drive results with your marketing data
Also included is a strategic, step-by-step process to help you set up your own data-driven marketing campaigns for success.
Bonnier News is part of the larger ‘Bonnier’ corporation which covers the Nordic region as the leading media house with over 200 years of experience in changing the media landscape. Engagement Factory joined Bonnier’s ‘modern marketing journey’ as early as 2016. And, EF continues to work with Bonnier to help them achieve new heights...
Norges Automobil-Forbund (NAF) is Norway’s largest membership organisation for motorists. NAF is geared to serve its members with roadside assistance, insurance and repair shops. One speed bump they were facing, though, was that they had more than 40 active, on-going, marketing campaigns, and that the CRM team responsible for all digital communications was constantly running short of time...
Centric Logistic Solutions is a Business Unit of the Centric Group. Centric Group operates in Belgium, Germany, France, Lithuania, Luxembourg, the Netherlands, Norway, Romania, Sweden, and Switzerland. Centric Logistics Solutions (CLS) required an increase in Buyer Insights, to better understand what sets them apart from the competition, and help define their 'Power Positions'. CLS also needed help in their ‘soul searching’, to better define who they are...